Quarterly Rolling Forecasting - The Ten Foundation Stones
waymark solutions
Quarterly rolling forecasting (QRF) is one of this decade's most important management tools. Many attempts at QRF flounder because of poor design, consultants wedded to unnecessary detail, and a lack of understanding of the foundation stones for QRF.

Marketers Need to Pick Up The Pace
SAS
While there is increased awareness and acknowledgement of the importance of metrics, their adoption has been less than optimal.

How to Make "Solutions" More Than a Buzzword
ITSMA Marketing Strategist
“Solutions” may be a hated buzzword, but ITSMA research shows that more than ever, customers want real solutions to their business problems.

Optimization Added to Marketing ROI Options
SAS
Measurable return on investment (ROI) from marketing activities has become an essential element in a marketer’s campaign planning. Marketers must know quickly which parts of their campaign are working — and which are not.

Finding Your Organization's Critical Success Factors - The Missing Link in Performance Management
waymark solutions
Understanding, measuring and managing critical success factors is increasingly important to ensure the survival and future prosperity of your organization. In this article, David Parmenter shows how you can crytallize and communicate your CSFs.