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Health and Life Sciences

Resources that enable executive decision making in the areas of business intelligence, performance and risk management for the life sciences and healthcare industries . Learn how to reduce costs for your organization.

HEALTH AND LIFE SCIENCES FEATURE
Measured Thoughts: Ashley McEvoy
View from the Top: Marketing Global Healthcare Brands

Take two and call me… McNeil Consumer Healthcare is part of the Johnson & Johnson family of companies and owner of such well-know over-the-counter brands as Tylenol, Benadryl, and Rolaids. Join host Dave Reibstein for a one-on-one conversation with Ashley McEvoy, President of  McNeil Consumer Healthcare.
EXPLORE OUR LIBRARY
Explore Health and Life Sciences articles, white papers, and case studies for confident leadership and decision making.
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New Health and Life Sciences Items

BetterManagement Moves to the SAS Knowledge Exchange
SAS, the owner of BetterManagement.com, will discontinue updating the BetterManagement.com web site. Thought leadership content will now found on the new SAS Knowledge Exchange website.

How Do CXO-Level Executives Like to Work with Professional Salespeople?
SellXL
When and why do executives get involved in the buying process for major purchases?

Treating the Gatekeeper as a Resource to Access Executives
SellXL
In some companies, getting calendar time with a senior executive may only take place if you contact the executive assistant or the executive’s secretary. How can you make the best of the situation?

Becoming a Sleuth at Finding the Relevant Executive for the Sales Opportunity
SellXL
Identifying the relevant executive for each sales opportunity may be the best use of your time in your next sales campaign. Who is this relevant executive?

Does Windows 7 Matter?
IESE Insight
The new operating system comes to the market just 3 years after the launch of the much announced Windows Vista, which never fulfilled the expectations of the market, nor that of Microsoft.


SOLVE BUSINESS ISSUES
Make confident business decisions. Improve your leadership perspective of business management software, consulting and training options.
Software Solutions l Health and Life Sciences
IN ASSOCIATION WITH

CDISC - BetterManagement Partner
SOLVE BUSINESS ISSUES
Make confident business decisions. Improve your leadership perspective of business management software, consulting and training options.
Software Solutions l Health and Life Sciences
EDITOR'S VIEW
Gain global leadership perspectives with business management articles, webcasts, and books.

Seminar l Standards Aren’t Just for Data Anymore: Reap Benefits from a Standards-based Approach to Study and Protocol Design

Measured Thoughts l Measured Thoughts: McNeil Consumer Healthcare

Article l Stop Looking in the Rearview Mirror to Predict the Future

Excerpt l Do Drug Companies Deserve Their Bad Reputation?
LEARN FROM EXPERTS
Join global thought leaders for timely, insightful business management webcasts.
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Recently Archived Webcasts

The Culture of Performance: Avoiding Measure Mania, the Tyranny of Targets and Silo Working

External Predictive Indicators: Extending the Balanced Scorecard

Pocket Change: ROI and Metrics of Mobile Marketing