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Health and Life Sciences

Resources that enable executive decision making in the areas of business intelligence, performance and risk management for the life sciences and healthcare industries . Learn how to reduce costs for your organization.

HEALTH AND LIFE SCIENCES FEATURE
Measured Thoughts: Ashley McEvoy
View from the Top: Marketing Global Healthcare Brands

Take two and call me… McNeil Consumer Healthcare is part of the Johnson & Johnson family of companies and owner of such well-know over-the-counter brands as Tylenol, Benadryl, and Rolaids. Join host Dave Reibstein for a one-on-one conversation with Ashley McEvoy, President of  McNeil Consumer Healthcare.
EXPLORE OUR LIBRARY
Explore Health and Life Sciences articles, white papers, and case studies for confident leadership and decision making.
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New Health and Life Sciences Items

Does Windows 7 Matter?
IESE Insight
The new operating system comes to the market just 3 years after the launch of the much announced Windows Vista, which never fulfilled the expectations of the market, nor that of Microsoft.

Quarterly Rolling Forecasting - The Ten Foundation Stones
waymark solutions
Quarterly rolling forecasting (QRF) is one of this decade's most important management tools. Many attempts at QRF flounder because of poor design, consultants wedded to unnecessary detail, and a lack of understanding of the foundation stones for QRF.

Marketers Need to Pick Up The Pace
SAS
While there is increased awareness and acknowledgement of the importance of metrics, their adoption has been less than optimal.

How to Make "Solutions" More Than a Buzzword
ITSMA Marketing Strategist
“Solutions” may be a hated buzzword, but ITSMA research shows that more than ever, customers want real solutions to their business problems.

Why You Need Three Different Types of Value Proposition
ITSMA Marketing Strategist
Eight out of 10 ITSMA member companies say that they are responding to the current economic uncertainty with this action: modifying value propositions. But this quest is complicated by the long sales cycle in B2B.


SOLVE BUSINESS ISSUES
Make confident business decisions. Improve your leadership perspective of business management software, consulting and training options.
Software Solutions l Health and Life Sciences
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CDISC - BetterManagement Partner
SOLVE BUSINESS ISSUES
Make confident business decisions. Improve your leadership perspective of business management software, consulting and training options.
Software Solutions l Health and Life Sciences
EDITOR'S VIEW
Gain global leadership perspectives with business management articles, webcasts, and books.

Seminar l Standards Aren’t Just for Data Anymore: Reap Benefits from a Standards-based Approach to Study and Protocol Design

Measured Thoughts l Measured Thoughts: McNeil Consumer Healthcare

Article l Stop Looking in the Rearview Mirror to Predict the Future

Excerpt l Do Drug Companies Deserve Their Bad Reputation?
LEARN FROM EXPERTS
Join global thought leaders for timely, insightful business management webcasts.
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Wednesday, March 3
Using Social Media as a Learning and Knowledge-Sharing Tool

Wednesday, March 24
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