| Customer Management
Customer relationship management (CRM) creates a comprehensive picture of customer needs, expectations and behaviors by analyzing information from every customer transaction. CRM creates the customer intelligence necessary to develop customer relationships.
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Building Subscriber Loyalty and Engagement: Sirius | XM
The challenge of launching a new industry, a new business model, a new way of listening, creates new challenges for marketers. Vance Lavelle addressed these challenges in a one-on-one conversation with Measured Thoughts host, Dave Reibstein.
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