| Customer Management
Customer relationship management (CRM) creates a comprehensive picture of customer needs, expectations and behaviors by analyzing information from every customer transaction. CRM creates the customer intelligence necessary to develop customer relationships.
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Building Subscriber Loyalty and Engagement: Sirius | XM
The challenge of launching a new industry, a new business model, a new way of listening, creates new challenges for marketers. Vance Lavelle addressed these challenges in a one-on-one conversation with Measured Thoughts host, Dave Reibstein.
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New Customer Management Items How to Make "Solutions" More Than a Buzzword
ITSMA Marketing Strategist
“Solutions” may be a hated buzzword, but ITSMA research shows that more than ever, customers want real solutions to their business problems.
| Why You Need Three Different Types of Value Proposition
ITSMA Marketing Strategist
Eight out of 10 ITSMA member companies say that they are responding to the current economic uncertainty with this action: modifying value propositions. But this quest is complicated by the long sales cycle in B2B.
| Four Steps for Solutions Growth in the Downturn
ITSMA Marketing Strategist
Solutions are one of the few bright spots in dark economic times. ITSMA’s joint survey with Solutions Insights shows that many believe they will improve solutions revenues this year. But to do so, they will must concentrate on four key initiatives.
| Choice: How Much Is Too Much?
IESE Insight
It seems counterintuitive that fewer choices provide higher levels of satisfaction. But that’s exactly the conclusion of new research done at IESE. Consumers may want 31 options instead of six, but find it easier to choose one of six than one of 31.
| Courting So-So Customers Can Be Good for Business
Stanford Graduate School of Business
Marketers often lavish attention on their best customers, but new research from Stanford Graduate School of Business suggest it may be more cost effective to increase spending on the occasional client. |
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