Quarterly Rolling Forecasting - The Ten Foundation Stones
waymark solutions
Quarterly rolling forecasting (QRF) is one of this decade's most important management tools. Many attempts at QRF flounder because of poor design, consultants wedded to unnecessary detail, and a lack of understanding of the foundation stones for QRF.

Finding Your Organization's Critical Success Factors - The Missing Link in Performance Management
waymark solutions
Understanding, measuring and managing critical success factors is increasingly important to ensure the survival and future prosperity of your organization. In this article, David Parmenter shows how you can crytallize and communicate your CSFs.

Measuring Performance in Challenging Times
waymark solutions
With the economy in downturn and many businesses facing challenging times, we should be measuring performance in a new way. David Parmenter looks at what can be done immediately, and the changes we can work on in the next six months.

Delivering Enduring Environmental Credibility
IESE Insight
Once considered a marginal issue, the environment is now a hot topic that captivates public opinion worldwide. By adopting an optimal environmental policy, firms can gain an edge over their competitors and earn credibility.

Salient Advertising Gets Bigger Bang for Buck
IESE Insight
Advertising is a game in which firms spend – some say waste – money trying to attract consumer attention away from rivals. New research from IESE presents a model to help firms balance their ad spend and product prices and obtain higher profits.