Does Windows 7 Matter?
IESE Insight
The new operating system comes to the market just 3 years after the launch of the much announced Windows Vista, which never fulfilled the expectations of the market, nor that of Microsoft.

Marketers Need to Pick Up The Pace
SAS
While there is increased awareness and acknowledgement of the importance of metrics, their adoption has been less than optimal.

How to Make "Solutions" More Than a Buzzword
ITSMA Marketing Strategist
“Solutions” may be a hated buzzword, but ITSMA research shows that more than ever, customers want real solutions to their business problems.

Why You Need Three Different Types of Value Proposition
ITSMA Marketing Strategist
Eight out of 10 ITSMA member companies say that they are responding to the current economic uncertainty with this action: modifying value propositions. But this quest is complicated by the long sales cycle in B2B.

Four Steps for Solutions Growth in the Downturn
ITSMA Marketing Strategist
Solutions are one of the few bright spots in dark economic times. ITSMA’s joint survey with Solutions Insights shows that many believe they will improve solutions revenues this year. But to do so, they will must concentrate on four key initiatives.