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The Show

Join Don Peppers and Martha Rogers in a lively discussion on how your organization can tap into a return on customers. No registration is required!

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Originally Presented
Thursday, February 8, 2007

About This Show

Feature:  Return on Customer
You know all about return on investment, but are you calculating and expanding your return on customer? Join Martha Rogers and Don Peppers of Peppers & Rogers Group  (the 1to1 Strategy division of Carlson Marketing), as they explain the concepts and tell you how to implement a return on customer program in your organization.

News Summary
We review a few of the events that have impacted management in the past month in this international business news roundup.

Book Review
Michael Vaughan, our resident book critic, reviews the best-selling business book Break from the Pack: How to Compete in a Copycat Economy  by Oren Harari.

An Editorial Opinion from Rich Karlgaard
Rich Karlgaard, noted Publisher of Forbes shares his thoughts on whether the volatile economy is actually good for America. Rich's blog, Digital Rules, is a popular mainstay on Forbes.com.

About BetterManagement TODAY

BetterManagement Today is a monthly business show for top decision makers. Each 30-minute edition features thought leaders, authors and analysts whose insights may influence how management responds to change. Additional segments cover news events, review of a current business book, a summary of current research, and editorial commentary.


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Minimum System Requirements

No firewall restrictions on streaming media or active-x content.

Windows Media Player (version 9 or higher).

Firefox 2, Internet Explorer 7, Safari 1.3.

128k Internet connection or faster.

You can receive audio through your computer (using IP Audio): You will need a sound card and speaker on your computer.