Sixth in a six-part Business Survival Series bringing you the insights, examples and direction you need to reach your business intelligence goals!
Learning Objectives
Participants in this webcast will learn:
- How analytics differ from traditional "business intelligence"
- Which types of analytics are appropriate for what uses
- What resources and capabilities are required for analytics
- How you can measure the success and value of your analytics usage
Program Content
As the Business Survival Series has progressed, we've explored ways in which companies can assess their information readiness and capabilities, examined data warehousing and business intelligence strategies, learned how to evaluate information quality and discovered ways in in which we can measure our progress and success.
In our final webcast in this series, Keith Gile of Forrester Research will help us look at how we can go beyond the basics of business intelligence to achieve new value. He'll explore the value and use of advanced business analytics such as forecasting, data mining and predictive modeling. He'll present examples of advanced analytics methods and uses, and suggest ways companies can implement and incorporate these types of analytics into their strategic planning and performance measurements. Keith will also discuss ways to measure the success and ROI of your analytics.
If you've always wanted to know know why, how and when your company should be using advanced analytics, you won't want to miss this webcast!
Participant level of understanding
This program is intended for participants with a basic or intermediate level of understanding on the topic.
Prerequisites:
There are no prerequisites for this seminar.
Advance Preparation
There is no advanced preparation required for this seminar.
Who Should Attend
Executives, Directors, Managers and Analysts who want a better understanding of how the use of advanced analytic applications can contribute to a company's success.
About Keith Gile
Keith Gile is a Senior Analyst in Forrester's Information Delivery research group, covering information management, data management, and business intelligence (BI).
Keith joined Forrester through its acquisition of Giga Information Group. Prior to Giga, he worked for a number of business intelligence-related companies. As director of education at Vision Associates, Keith helped to develop the K-12 data warehousing product "eScholar," serving as the first brand manager through the initial launch of the product. As president and director of training for Training Solutions, he developed and delivered customized BI product training to a number of BI and non-BI firms including IBM, Valvoline, Sikorsky Aircraft, Colgate-Palmolive, Vision Associates, and others. He has developed BI product-specific training manuals for Metaphor Computer System, IBM, Sikorsky Aircraft, and AFRC Garmisch in Germany.
Keith has a B.A. from the University of Lowell and has lived and worked in Germany.
