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Archived Webcast Originally Presented
Tuesday, July 27, 2004

Business Survival Series: Map Your Strategy (video interview)

Presented By:
Colin White, BI Research


IN ASSOCIATION WITH

Second in the six-part Business Survival Series bringing you the insights, examples and direction you need to reach your business intelligence goals!

Learning Objectives
In the second of our six-part series, you will learn:

  • how to identify and define business information delivery goals
  • how to establish and measure potential ROI
  • which metrics make sense
  • how to compare/contrast alternatives
  • how to identify critical success factors

Program content
You know where you want to go. You know what you need to get there. Now you need a plan and a path, and you'll need to convince others that the direction you've chosen is the right one. You'll also want to be able to measure your progress along the way, right?

Colin White has guided countless companies to successful business intelligence implementations. In this live video interview, Colin provides you with the expert advice and direction you need to get off on the right foot and get your whole company moving in step with you. He'll explain how to develop strategies and processes for building an effective business case for your data warehousing or business intelligence project. In addition, he'll answer your specific questions during the Q&A session that follows.

Learn how to map out a cohesive strategy to maximize the business value of your data and get you to the pinnacle of success. Register to attend "Map Your Strategy" and take advantage of the knowledge and experience of those who have gone before.

While you're at it, why make the trip alone? Use our Email This Page link and invite your colleagues to join you in learning how to effectively develop, analyze and present your business intelligence strategy proposals.

Stay where you are and get where you want to be! The BetterManagement Business Survival Series makes it easy for you to learn from the experts, the thought leaders and real-world successes, without the need for expensive travel or time-consuming research.

Participant level of understanding
This program is intended for participants with a basic or intermediate level of understanding on the topic.

Prerequisites:
There are no prerequisites for this seminar.

Advance Preparation
There is no advanced preparation required for this seminar. If you would like more information on assessing your company's information needs and resources, we suggest you view the first webcast in this series, Getting Your Bearings.

Who Should Attend
Executives, Directors, Managers and Analysts who want a better understanding of how the use of business intelligence, data warehousing and analytic applications can contribute to a company's success.

About Colin White
Colin White is the founder and president of BI Research. Colin is well known for his in-depth knowledge of leading-edge business intelligence and enterprise business integration technologies, and how they can be integrated into an IT infrastructure for building and supporting the Smart Business. With over 33 years of IT experience, he has consulted for dozens of companies throughout the world and is a frequent speaker at leading IT events. He is currently on the advisory board for The Data Warehouse Institute’s Business Intelligence Summit. Colin has co-authored several books, and has written numerous articles on business intelligence, enterprise portals, database and Web technology for leading IT trade journals.



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Minimum System Requirements
  • No firewall restrictions on streaming media or active-x content.
  • Windows 95/98/ME/NT/2000/XP.
  • Pentium 166 or faster.
  • Windows Media Player (version 6.4.07 or higher).
  • Firefox 2, Internet Explorer 7, Safari 1.3.
  • 128k Internet connection or faster.
  • RAM: 32MB.
  • Video: SVGA 800x600 screen resolution or higher, 65535 colors.
  • Audio card: SoundBlaster audio card (or equivalent).
  • Speakers or headphones.

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