Video interviews with thought leaders from BetterManagement LIVE Worldwide Business Conference 2003.
Dr. Rogers, a leading expert in the field of customer-based business strategies, examines the challenges facing organizations today. She shares her insights on the current trends in CRM and marketing automation along with what companies are expecting from their CRM systems. Jeanette Slepian, President of BetterManagement, follows up on Rogers' comments and emphasizes the importance of CRM to both the private and public sectors.
About Martha Rogers, Ph.D.
For the past decade, Dr. Rogers has been one of the world’s leading experts on customer-based business strategies and growing customer value. Business 2.0 magazine named her one of the most important business gurus of the past century. She is an acclaimed author, speaker and a founding partner of Peppers and Rogers Group, a leading customer-focused management consulting firm. Using her experience, she teaches executives to compete in the Information Age, receive a payoff from their CRM software and technology, build the value of their customer base, and cascade the changes needed in an organization to realize ROC – the return on the investment companies make in their customers.
