This webcast is the first in the four-part webcast series:
Making Warranties Work For You.
Learning Objectives
Participants in this webcast will learn:
- How warranty and service programs and data are being used today,
- How warranty and service products and issues vary among market sectors,
- How to compare your company to your competition,
- How you can implement best practices to improve the value and return of your warranty and service programs,
- What trends, changes and innovations are expected in warranty usage over the next year.
Program Content
What do you know about product warranties? Whatever it is, it’s not enough in today’s market. If you still think a warranty is nothing more than the small print on the back of a box, you are losing opportunities every day to increase profits and build competitive advantage. Whether you’re a manufacturer, distributor, wholesaler or retailer, understanding the power and potential of warranties can help you in the marketplace.
In the last few years, product warranties have developed more new uses than we ever imagined. From their origins as simple statements of product quality and fitness, warranties have become marketing tools, early warning systems, profit centers, quality monitors, risk managers and more. Warranty costs have become public through changes in accounting standards. Lawsuits have raised the visibility of product quality monitoring and defect tracking. Companies that aren’t taking advantage of the valuable data available from warranty and service programs are losing ground every day.
Join Eric Arnum, editor of Warranty Week, as he discusses the evolution of warranty products and takes a look at where they might be going next. From the automotive industry to high-tech to the home, Eric will help you understand the many facets of product warranties and how you can best use this information to your advantage. He’ll review the past year in the warranty industry, examine current events and trends, and explore the possibilities, opportunities and challenges that lie ahead.
The market has recognized the value of warranties – have you? View the archive of the first webcast in this informative series, and start making your warranties work for you!
Participant Level of Understanding
This program is intended for participants with a basic or intermediate level of understanding on the topic.
Prerequisites:
There are no prerequisites for this seminar.
Advance Preparation
There is no advanced preparation required for this seminar.
Who Should Attend
Executives, Directors, Managers and Analysts who want a better understanding of how the use of innovative warranty strategies can contribute to a company's success.
About Eric Arnum
Eric Arnum is the editor of Warranty Week, an online publication for the warranty professional. Launched in 2002, Warranty Week focuses on manufacturing industry's aftermarket, with analyses of warranty costs, regulatory reporting, market value, and warranty product and management trends. Warranty Week also hosts the Warranty Chain Management Conference, an annual event that gives warranty professionals the opportunity to meet and discuss warranty related issues and develop warranty management as a recognized discipline.
Before launching Warranty Week, Mr. Arnum edited several newsletters in the telecom industry and performed research and consulting projects for a wide range of clients in North America, South America and Europe.
Mr. Arnum received a degree in economics from Syracuse University.
