Are you spending marketing dollars on the right campaign, offer, or customer? The rapid change in new media brings with it buzzwords like community marketing, social media, viral marketing, microblogging, and consumer engagement. These new media channels present marketing professionals with the twin challenge of: the left hander’s in an organization who want to exploit new media channels; the right hander’s who insist on proper business justification. Can the ROI of these new media channels be measured? What about metrics to measure these marketing strategies?
The focus of this webinar conversation includes:
- ROI in community marketing and how it is defined
- Understanding a sufficient metric system to measure ROI
- Examining ROI in case studies
Intended Audience and Level of Understanding:
This seminar is intended for today’s marketing professional faced with an explosion of new marketing channels and responsibility for delivering bottom line business results across multiple channels.
About Christopher Carfi
Christopher Carfi is co-founder of Cerado, Inc. and author of The Social Customer Manifesto weblog. Cafi is a recognized expert in applying emerging social technologies such as blogs, wikis, and podcasts to create strong customer communities and strengthen relationships between vendors and their customers.
