In a business where share points are worth billions and actual sales lift is scratched out from a growing number of consumers that have weakening brand loyalty, relationship marketing is an undervalued and underplayed strategy. In this seminar, you’ll see why traditional advertising and promotions aren’t working and why building direct customer relationships can change the equations of experience, brand equity and marketing ROI.
This globally-focused seminar will explain:
- the importance of customer relationships
- the reality of building CPG relationships and its contributing factors
- how loyalty programs in the CPG world can dramatically optimize your marketing efforts.
The seminar will also highlight a CPG loyalty program that is achieving sustainable measurable results and supports the case that regular trade promotions are expensive and only give a temporary boost in sales. At the end of the hour, you will see that a departure from traditional advertising and promotion-based marketing can significantly improve your marketing spend ROI.
About Suzy Cox, VP, Account General Manager, Brand Loyalty; Rob Morgan, SVP of Business Development; Doug Rozen, Global SVP of Creative, Interactive, Media and Mobile
Suzy Cox is Vice President, Account General Manager, Brand Loyalty at Carlson. Her primary responsibilities include ensuring that each of her clients receives the full benefits of Carlson Marketing’s complement of relationship marketing capabilities – from strategy planning to data analysis to creative services and more. She also is responsible for developing new client relationships and strategies for the Consumer Packaged Goods and Retail sectors.
Rob Morgan is Senior Vice President of Business Development at Carlson. He is a veteran of the marketing services industry with more than 20 years experience. Before this role, Rob was senior vice president of Client Services, leading a number of teams for key accounts serviced out of Detroit, Minneapolis and Chicago.
Doug Rozen is Global Senior Vice President of Carlson's Creative, Interactive, Media and Mobile activities. He oversees teams around the world and helps to position Carlson Marketing as a distinctive leader in the industry leveraging the agency’s Relationship Strength approach.
