This webcast is part of the series, Smarter Marketing presented in association with the American Marketing Association and SAS.
With the slashing of budgets everywhere you turn, marketing has some very tough decisions to make to decide what to do and what not to do. How can companies drive marketing alignment with their strategic priorities with limited resources to do so? Join a panel of industry experts to discuss what they’re doing and what they would like to do to thrive in these challenging times. Topic areas may include:
- A top-down approach to allocating the marketing budget across all marketing mediums
- The importance of leveraging a sound contact strategy when you can’t afford to contact everyone
- The use of analytical optimization to gain insight on which campaigns to execute
About Angela Williams, Vic Moschitto, Brent Lever, Michele Eggers
Angela Williams is the Director of Marketing Science for AEGON Direct Marketing Services, Inc. (ADMS). She is responsible for leading a team of Ph.D. and Master level statisticians and analysts, providing analytics support to ADMS worldwide, ensuring that the appropriate models and modeling strategies are used for all marketing campaigns, supporting the development of strategic segmentation studies for domestic and international operations, developing offer optimization strategies across ADMS. Williams joined ADMS in 1995 as an Analyst, became a Statistician in 1998 and began her current position in 2004. Prior to working for ADMS, she was a Loss Prevention Assistant for Liberty Mutual Insurance Group.
Williams' background includes 10 plus years experience with SAS in UNIX and PC environments.
She holds a MS in Mathematics from Louisiana State University. Williams earned her BS in Mathematics from the University of Central Arkansas and graduated Magna Cum Laude from the Honors College. She also has an Associate Customer Service Designation from the Life Office Management Association.
Vic Moschitto is the Director and Head, Decision Support and Management, as part of Canadian Marketing at Scotiabank. His team is responsible for customer analytics to support the business lines, the development of statistical and optimization models to acquire, grow and retain customers and the execution of direct marketing campaigns targeting customers and consumers. Moschitto has over 15 years of experience in the Canadian financial services industry in a variety of analytical and strategy roles and has an MBA from York University in Toronto.
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Brent Lever is a senior consultant for SAS specializing in marketing optimization. He has worked with Fortune 500 companies to help develop a comprehensive customer intelligence strategy including customer analytics, campaign management, and optimization.
Michele Eggers is the moderator of this discussion. She is a Manager in SAS' Customer Intelligence Global Practice, and has helped hundreds of marketers use technology to enhance customer relationships. Eggers earned a bachelor's degree in finance from the University of Illinois at Champaign-Urbana, and an MBA, with a concentration in marketing, from the University of Illinois at Chicago.
