In the midst of the current global financial crisis, it is not just credit that is in short supply. There is also a critical shortage of new customers. This shortage dramatically increases the value of existing customers, their goodwill and their loyalty.
Yet many organizations treat loyalty programs, launched in better times, and their retention initiatives nonchalantly; business as usual. Perhaps taking the view that, "If they are still running, they must be working."
Or maybe it's because they do not know how to evaluate their current effectiveness?
A holistic review of your programs in the context of your overall relationship marketing initiatives can guide you to an increase in customer loyalty and generate the measureable benefits that come along with engaged customers: recommendations and a greater share of their business.
In this live audio seminar, Tim Tyler will present a best practice framework that guides you through a methodical, financial, customer and operational review of your loyalty program (or plans). This process determines if your programs are performing profitably, where short term improvements can be made and where integration with additional channels, direct and social, can increase your return on customer investment.
About Tim Tyler
Tim Tyler is a recognized expert in Relationship & Loyalty Marketing, defined as ‘Marketing to people you know; customers.’
His multinational practice advises major corporations on loyalty program design & operations, customer analytics & insight, advocacy programs, CRM and Customer Experience Management. Clients are in the retail, financial services, pharmaceutical and entertainment industries.
Prior to Genroe Tyler held executive positions in multi-national consulting practices and enterprise software application vendors. He is a well-regarded and entertaining speaker, appearing across the Asia Pacific.
