The conventional approach to scientific management has hit a wall when it comes to sustainably improving corporate performance. Peter F. Drucker, the father of modern management, warned for decades that individuals, companies, and nations alike will only be successful if we systematically move forward with the next frontier of management — improving the productivity of today’s “knowledge work” companies.
This webcast describes how you can succeed, based on the largest cross-disciplinary body of thought ever applied to improving knowledge work companies —which includes nearly every company today — in the face of our rapidly-changing globally competitive environment.
This Webcast explains the opportunity, barriers, and solution to systematically achieving sustainable Enterprise Reinvention in today's rapidly changing world. It shares findings from the first company ever prototyped using knowledge work productivity principles —with essential implications for your company's and also describes the first knowledge work productivity tool designed to help companies reinvent themselves better and faster.
Rick Wartzman, the Executive Director of the Drucker Institute, wrote in the foreword that where Peter Drucker defined “what” managers need to do, Reinvent Your Enterprise author Jack Bergstrand’s remarkable contribution is to explain “how” companies should actually go about doing these things. Brand Velocity, Inc., the company that resulted from this work, Wartzman went on to write in BusinessWeek.com that "Brand Velocity may well be the smartest company that you've never heard of."
We're at a time when belt tightening is no longer enough. Reinvention is the only sustainable solution for competitive advantage in the 21st century.
Learning Objectives
At the end of the Webcast the attendee will:
- Know how to improve faster by moving from Scientific Management toward a Drucker-based management system.
- Understand many of the key historically ingrained barriers that impede short and long term success and how to best manage through them.
- Learn important findings from the first knowledge work productivity company ever prototyped and the first knowledge work productivity-based reinvention accelerator.
- Discover a practical management system, tool, and principles for sustainable Enterprise reinvention.
About Jack Bergstrand
Jack Bergstrand is author of Reinvent Your Enterprise and an expert in Enterprise reinvention and knowledge work productivity management. He founded Brand Velocity, Inc., the first company to be prototyped using knowledge work productivity principles and created the Strategic Profiling instrument, a tool that helps firms accelerate important Enterprise projects. He has led a variety of different corporate functions, including chief information officer of The Coca-Cola Company, and chief financial officer of Coca-Cola Beverages Ltd.
