Program content
This webcast is part of the series, Smarter Marketing presented in association with the American Marketing Association and SAS.
In the midst of a global recession, the online channel has been one of a few bright spots. Consequently, the field of web analytics has received a lot of interest. Join a panel of thought leaders and leading organizations within the online space discuss best practices and future needs within online analytics. Topic areas planned include:
- How to choose the right key performance indicators for the online channel,
- How to integrate online and offline data to form a multi-channel view of the customer,
- The role of social networking sites within your internet strategy, and
- A look at the impact of web enabled mobile devices on the business.
Join us as our moderator, Michele Eggers, discusses these topics with Eric Peterson, analytics consultant; and Larry Wadford of Office Depot.
About Eric Peterson, Larry Wadford, Michele Eggers
Eric T. Peterson is the CEO and Principal Consultant at Web Analytics Demystified, Inc. and has worked in web analytics for over 10 years as a practitioner, consultant, and analyst. He is the author of three best-selling web analytics books, and one of the most widely read web analytics writers at www.webanalyticsdemystified.com.
Larry Wadford is the Senior Director of Loyalty and Direct Marketing for Office Depot, which provides products and services to its customers worldwide through 1,680 retail stores in 44 countries, a dedicated sales force, top-rated catalogs and a $5.0 billion e-commerce operation.
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Michele Eggers is the moderator of this discussion. She is a Manager in SAS' Customer Intelligence Global Practice, and has helped hundreds of marketers use technology to enhance customer relationships. Eggers earned a bachelor's degree in finance from the University of Illinois at Champaign-Urbana, and an MBA, with a concentration in marketing, from the University of Illinois at Chicago.
