This webcast is part of the Measured Thoughts™ webcast series, presented in association with MarketingNPV and SAS.
Program Content:
With brands as well recognized as Rubbermaid, Sharpie, and Levolor Blinds, Newell Rubbermaid is a brand-driven company. Growing brands that matter to consumers is central to the company's success.
Ted Woehrle is responsible for marketing and brand management on a global basis. Woehrle is tasked with delivery of what the CEO calls the growth trifecta, that is building the top line, bottom line, and improving gross margins year-over-year. In support of this objective, Woehrle manages brand reinvestments that provide the lift needed to meet financial objectives.
The leadership team at Newell Rubbermaid has years of experience in high-impact product development and marketing. During strategic planning and budgeting, brand managers are challenged to develop plans that propell the company forward. According to Woehrle, "If a brand manager shows a plan that is going to stretch [the brand] and is going to need more investment for marketing and new products, they will likely get a higher allocation. If the plan is very conservative and looks like a bunker mentality, they get less. We value people willing to take a calculated risk and then allocate resources accordingly."
Dave Reibstein, managing partner of MarketingNPV, Wharton professor, and past executive director of the Marketing Sciences Institute, spoke with Ted Woehrle about the role of marketing in championing the company's long-term aspirations.
Who Should Attend:
Senior executives responsible for making strategic marketing decisions. The seminars in the Measured Thoughts series offer an opportunity for senior marketers to benefit from in-depth dialogues exploring the issue of marketing measurement that face every CMO today.
About Measured Thoughts:
Measured Thoughts is a webcast series presented in association with MarketingNPV and SAS designed to give you insight from leading marketing executives. Through informal conversation, today's top CMOs will discuss the challenges they've faced and successes earned, in linking marketing investment to financial value creation. Measured Thoughts will give you a chance to be a "fly on the wall" and hear real-life experience that you can apply today.
Measured Thoughts™ is a trademark of MarketingNPV
About Ted Woehrle, VP, Marketing & Brand Management
Ted Woehrle joined Newell Rubbermaid in 2007 to lead transformational change in consumer understanding, marketing and branding at Newell Rubbermaid. Previously, he held several pivotal marketing and general management leadership positions in a 24-year career at Procter & Gamble. Most recently, he was vice president of marketing for North America, where he led the communication planning, media buying and direct marketing efforts for P&G's $32 billion portfolio of North American brands, including Tide, Crest, Pantene, Pampers and Gillette. In 2005, Woehrle was a key leader on the P&G team named "Marketer of the Year" by Advertising Age magazine and "Media Client of the Year" by Media magazine. In a previous assignment, Woehrle led the development and expansion of P&G's innovative word-of-mouth marketing group, Tremor. His early career with P&G included several brand manager, marketing director and general manager assignments in the Food & Beverage and Family Care business groups. Woehrle also served the marketing community outside the company on the board of directors of the Ad Council and as a committee chair for the Association of National Advertisers.
Dave Reibstein is managing partner at MarketingNPV. Dave’s teaching, writing, and consulting work over the past 30 years marks him as one of the leading thinkers and contributors to the practice of marketing. He is currently the William Stewart Woodside Professor of Marketing at The Wharton School, where he has been teaching since 1980. He has received numerous teaching awards during his tenure at Wharton, and has held visiting appointments at Stanford University and INSEAD in France. From 1999-2001, Dave served as the executive director of the Marketing Science Institute (MSI), where he has been an academic trustee since 1996. In 2002, he co-founded and hosted "The CMO Summit," an invitation-only program (now held annually) for leading CMOs designed to address the most pressing issues facing marketers. Prior to joining MarketingNPV, Dave was managing director of CMO Partners, a marketing consultancy. He has authored numerous books, as well as dozens of articles in top marketing journals. Dave received both a BA and a BS from the University of Kansas and a Ph.D. from Purdue University.
