This is the fourth webcast in the 8-part Webcast series, Grounds for Conversation: Practical Insights for Customer-Focused Marketing.
In this episode, Karen Heath, a Managing Practice Principal with HP, and Jeff Gilleland, Global Strategist of SAS Customer Intelligence Solutions welcome Brent Lever, a SAS Solution Architect, to delve into the topic of contact optimization and the specific steps needed to improve your organization's marketing campaigns and customer segmenting strategies.
They also address a number of important questions for your organization to consider, such as:
- When is the best time to contact your customers?
- What channel or channels are the most effective?
- What are the most attractive offers?
About the Grounds for Conversation Webcast Series:
No product pitch and no sales agenda. Just a lot of great ideas about how you can build closer and more productive relationships with your customers.
This unique 8-part Webcast series is made up of short, 15-minute conversations between people who know the customer intelligence market. During each episode, Jeff Gilleland, Global Strategist of SAS Customer Intelligence Solutions, and Karen Heath, a Managing Practice Principal with HP, sit down with experts in the customer intelligence field to discuss how organizations can achieve higher value and profit through marketing.
Join us for this fascinating series on using your customer intelligence for a competitive advantage!
About Karen Heath, HP and Jeff Gilleland, SAS
Karen Heath, Managing Practice Principal at HP's Business Information Optimization division, is responsible for crafting custom BI solutions. She came to HP via Knightsbridge, where she supported development of strategic programs for data quality, data governance, master data management (MDM), customer data integration (CDI), and audit/balance/control (ABC). She has more than 25 years of experience with Fortune 500 companies in such diverse industries as financial services, health and life sciences, retail and telecommunications.
Jeff Gilleland, Global Customer Intelligence Strategist at SAS, has more than 25 years of experience in building profitable customer franchises for FORTUNE 500® companies. He has held senior marketing positions within the consumer packaged goods and financial services industries. Before joining SAS in 2002, Gilleland was responsible for leading the development of Wachovia's legacy CRM strategy, which is regarded as a "best practice" in the financial services industry.
