This is the third webcast in the 8-part Webcast series, Grounds for Conversation: Practical Insights for Customer-Focused Marketing.
In this episode, we explore how your organization can achieve a complete customer view. If it sounds like an overwhelming task, you're in the right place. Uncovering hidden traits about your customers and calculating their profitability can be a difficult process for many organizations. But it needn't be overwhelming.
Karen Heath, a Managing Practice Principal with HP, and Jeff Gilleland, Global Strategist of SAS Customer Intelligence Solutions talk with Tony Adkins, SAS' Product Manager, who shares real world examples about how new technologies can enable an organization to segment and profile its customers based on profitability and bring about positive change.
About the Grounds for Conversation Webcast Series:
No product pitch and no sales agenda. Just a lot of great ideas about how you can build closer and more productive relationships with your customers.
This unique 8-part Webcast series is made up of short, 15-minute conversations between people who know the customer intelligence market. During each episode, Jeff Gilleland, Global Strategist of SAS Customer Intelligence Solutions, and Karen Heath, a Managing Practice Principal with HP, sit down with experts in the customer intelligence field to discuss how organizations can achieve higher value and profit through marketing.
Join us for this fascinating series on using your customer intelligence for a competitive advantage!
About Karen Heath, HP and Jeff Gilleland, SAS
Karen Heath, Managing Practice Principal at HP's Business Information Optimization division, is responsible for crafting custom BI solutions. She came to HP via Knightsbridge, where she supported development of strategic programs for data quality, data governance, master data management (MDM), customer data integration (CDI), and audit/balance/control (ABC). She has more than 25 years of experience with Fortune 500 companies in such diverse industries as financial services, health and life sciences, retail and telecommunications.
Jeff Gilleland, Global Customer Intelligence Strategist at SAS, has more than 25 years of experience in building profitable customer franchises for FORTUNE 500® companies. He has held senior marketing positions within the consumer packaged goods and financial services industries. Before joining SAS in 2002, Gilleland was responsible for leading the development of Wachovia's legacy CRM strategy, which is regarded as a "best practice" in the financial services industry.
As Product Manager for SAS Profitability Management and SAS Activity-Based Management at SAS, Tony Adkins maintains relationships with customers, field personnel and implementation specialists to formulate a regional roadmap for the development and launch of SAS cost and profitability solutions. He is an author and globally recognized expert in activity-based costing and cost management projects.
