This is the final Webcast in the 4-part Webcast series "Radical Times Require Radical Action."
Program Content
Marketing Your Way Out - How will we need to think about customers, brand and contact strategies?
In this Webcast, you'll hear from:
- Mark Thompson, author of Success Built to Last, on the importance of communication and brand.
- Martha Rogers, co-author of Rules to Break, Laws to Follow, on the value and insights gained from customer relationships
- Gary Hoover, entrepreneur, on how to communicate and market your ideas
- Jonathan Hornby of SAS, on the ties to technology and some of the insights SAS’ customers have witnessed.
And finally, questions from the Web. What do YOU want to ask?
About the Webcast Series
Every day, another company announces job cuts. The United Nations predicts a 20 million increase as a result of the financial crisis. If correct, it will mean little innovation or growth. One possibility is that organizations abandon ideas for going "green." Another is that funding for education dries up. Yet another is that we face deflation – every economist’s nightmare. There are many, many more. All negative. All unacceptable. All un-necessary.
SAS has teamed with the International Speakers Bureau to recruit some of the sharpest minds, and ask them to share their thoughts on how organizations can improve – however radical they may seem.
About Mark Thompson, author; Martha Rogers, PhD, founding partner, Peppers & Rogers; Gary Hoover, entrepreneur, and Jonathan Hornby, SAS
Mark Thompson, Author
Mark Thompson is co-author of the international best-seller Success Built to Last. As an executive coach and visiting scholar at Stanford University, he has led senior teams and organizations through Vision-Values-Strategy initiatives. Much of his coaching, strategic counseling and research springs from his experience as an insider in boardrooms and management committees, along with his passion for unlocking the unique skills of hundreds of remarkable people around the world.
Martha Rogers, PhD, Founding Partner, Peppers & Rogers Group
Business 2.0 magazine named Martha Rogers, PhD, as one of the 19 most important business gurus of the past century. The World Technology Network named her "an innovator most likely to create visionary ripple effects." Recognized for the past decade as one of the world’s leading experts on customer-based business strategies and growing customer value, Rogers is a founding partner of Peppers & Rogers Group, the world's leading customer-focused management consulting firm, based in Norwalk, CT, which boasts an impressive list of FORTUNE Global 500® clients.
Gary Hoover, Entrepreneur
Gary Hoover created pioneering book superstore BOOKSTOP, which helped change the nature of book shopping in America. After he and his partners sold BOOKSTOP, Hoover returned to his first love of understanding businesses, and (in 1990) began a small business information publisher, the Reference Press. This company evolved into Hoover's, Inc., the world's largest Internet-based provider of information about enterprises. Like BOOKSTOP, Hoover's has changed the way we do things and today employs over 600 people. Today, Hoover travels the world speaking to Fortune 500® executives, trade associations, entrepreneurs, and college and high school students about how enterprises are built and how they stand the test of time.
Jonathan Hornby, Director, Worldwide Product Marketing - Performance Management, SAS
Jonathan Hornby is a visionary and thought leader in the field of performance management. He currently leads global marketing direction and has been involved with both the strategy and product management of SAS' solutions in this space.
Hornby has had hands-on experience within the UK banking sector, followed by extensive travel, dialogue and collaboration with customers, management consultants and respected thought leaders in academia.
