This webcast is part of the Measured Thoughts™ webcast series, presented in association with MarketingNPV and SAS.
Program Content:
Kimberly-Clark is a leading global health and hygiene company. With well-known family care and personal care brands such as Kleenex, Scott, Andrex, Huggies, Pull-Ups, Kotex, Poise, and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position globally in more than 80 countries. Managing global marketing is the responsibility of Tony Palmer, CMO. Hear his views on creating a substainable growth model in this edition of Measured Thoughts. Dave Reibstein, managing partner of MarketingNPV, Wharton professor, and past executive director of the Marketing Sciences Institute, spoke with Tony Palmer about managing the marketing effectiveness of many of the the world's most well-recognized products.
Who Should Attend:
Senior executives responsible for making strategic marketing decisions. The seminars in the Measured Thoughts series offer an opportunity for senior marketers to benefit from in-depth dialogues exploring the issue of marketing measurement that face every CMO today.
About Measured Thoughts:
Measured Thoughts is a webcast series presented in association with MarketingNPV and SAS designed to give you insight from leading marketing executives. Through informal conversation, today's top CMOs will discuss the challenges they've faced and successes earned, in linking marketing investment to financial value creation. Measured Thoughts will give you a chance to be a "fly on the wall" and hear real-life experience that you can apply today.
Measured Thoughts™ is a trademark of MarketingNPV
About Tony Palmer, Kimberly-Clark; Dave Reibstein, MarketingNPV
Tony Palmer is responsible for leading the growth of enterprise-wide strategic marketing capabilities and the development of high-return marketing programs to support the company’s business initiatives.
In this role, he partners with the leaders of the company’s consumer, health care and professional businesses to ensure strategies are based on meaningful and actionable insights from the people who choose and use Kimberly-Clark brands and products. He leads a marketing center of excellence focused on insights generation, talent and best practice development, and directs shared services in the areas of market research, media planning and agency management.
Palmer has extensive global marketing and management experience, having served at some of the world’s top consumer packaged goods companies. Prior to joining Kimberly-Clark, he served as managing director U.K. for Kellogg Company. Previously, he was president of the company’s natural, frozen and warehouse club businesses. From 1996 to 2000, Mr. Palmer was with Coca-Cola Company USA, in marketing and general management positions with the Minute Maid division and later as region director for Coca-Cola in Australia. Before Coca-Cola, he served as a marketing manager with CSR Refined Sugars and Mars Confectionery Australia. This followed several years in consulting with The LEK Partnership and The PA Consulting Group, where he held positions as a senior consultant and business development manager.
Palmer earned a bachelor of science degree in marketing from Monash University in Melbourne, Australia in 1986 and a master of business administration degree from the International Management Institute in Geneva, Switzerland in 1989.
Dave Reibstein is managing partner at MarketingNPV. Dave’s teaching, writing, and consulting work over the past 30 years marks him as one of the leading thinkers and contributors to the practice of marketing. He is currently the William Stewart Woodside Professor of Marketing at The Wharton School, where he has been teaching since 1980. He has received numerous teaching awards during his tenure at Wharton, and has held visiting appointments at Stanford University and INSEAD in France. From 1999-2001, Dave served as the executive director of the Marketing Science Institute (MSI), where he has been an academic trustee since 1996. In 2002, he co-founded and hosted "The CMO Summit," an invitation-only program (now held annually) for leading CMOs designed to address the most pressing issues facing marketers. Prior to joining MarketingNPV, Dave was managing director of CMO Partners, a marketing consultancy. He has authored numerous books, as well as dozens of articles in top marketing journals. Dave received both a BA and a BS from the University of Kansas and a Ph.D. from Purdue University.
