This webcast is part of the Marketing Measurement Today™ webcast series, presented in association with MarketingNPV and SAS.
Program Content:
You’ve done the work. You’ve collected the data. You’re well on your way to marketing measurement enlightenment. But how do you present your findings in a way that means something to someone other than those in your marketing group? There are many options available, but how do select the right one for your organization? How do you ensure that once you get your marketing dashboard deployed that it will lead to real interactive engagement and learning? This 30-minute webcast will explore some of the options currently available and give insight into important issues you need to consider before you deploy your marketing dashboard.
Who Should Attend:
- Senior marketers who need a comprehensive framework for measuring marketing performance;
- Those who are responsible for designing a measurement framework or executing against specific marketing metrics.
Learning Objectives:
- Adoption, absorption, and application
- Excel is for data, not graphics
- Other dashboard technologies available
- Tying it all together
Marketing Measurement Today™ is a trademark of MarketingNPV
About Rick Watrall
With over twenty years of industry experience, Rick Watrall is best known for his extensive knowledge of marketing analysis and advanced analytics. His expertise covers both primary and secondary research, and includes marketing mix modeling, ROI optimization, promotion evaluations, pricing studies, CRM analytics, business intelligence, data mining, forecasting, custom analyses, and measuring advertising effectiveness.
Rick is one of the foremost practitioners of marketing mix models, and has helped pioneer the use of this technique beyond packaged-goods. He was the first to apply marketing mix models commercially in a number of industries including Telecommunications (AT&T), Financial Services (MasterCard, Visa and Chase Manhattan Bank), Retail (Godiva), Entertainment (Walt Disney), Internet (Amazon.com, MSN), and Automotive (Toyota, General Motors, Magazine Publishers of America).
Rick holds an MBA in Marketing/Finance with an undergraduate degree in Business and Computer Science.
