Your employees are the “front-line” of your brand. Keeping them engaged can result in stronger teams, greater ownership of work, higher enthusiasm and more. As much as you need CRM to conduct business, you also need ERM (employee relationship management).
Positive engagement not only promotes “social well-being,” it actually supports “financial well-being.”
As humans, it’s actually our emotions that drive our behavior, and rationalization only kicks in to explain our decisions. In fact, according to a 2004 report from the Gallup Organization, decision-making is believed to be 30% rational and 70% emotional. Put another way, we live in an “emotion-driven” economy.
A 2005 International Research Survey concluded that companies with high levels of employee engagement improved their operating incomes by 19.2 percent, while those with low levels of engagement declined by 32.7 percent. That’s a 52 percent gap.
Tune into this fascinating seminar to learn about creating a workplace that promotes positive employee engagement and delivers benefits throughout your organization.
About Jennifer Rosenzweig
Jennifer Rosenzweig is currently responsible for identifying and developing concepts that propel Carlson Marketing to the leading edge in the field of performance improvement in support of client initiatives. Her diverse background includes performance improvement, positive employee engagement, and change management and instructional design.
Jennifer designs system-wide solutions targeted at changing behavior and building knowledge and skill, all leading to improved productivity and business results. Past projects have addressed needs such as sales skills and developing customer service capabilities as well as more strategic projects directed at improving processes and generating organic growth for major corporations.
Jennifer is a frequent speaker at industry conferences, including the International Society for Performance Improvement and the Association for Strategic Planners. Recent publishing projects include co-authoring two American Society of Training and Development Info-Lines, one on the topic of “Partnerships,” and the other on “Appreciative Inquiry.” In addition, she is one of 83 featured authors for the 3rd Edition of the Handbook of Human Performance Technology and has an article in the Performance Improvement Journal entitled, “An Appreciative View of Human Performance Technology.”
Her academic credentials include a Bachelor of Arts in education and a master of arts in performance improvement and instructional design from the University of Michigan. She has also earned a masters degree in positive organizational development and change from Case Western Reserve University and is currently pursuing her Ph.D. in organizational consulting from Ashridge Management College in London, England. She is a member of the Forum Board which promotes research in People Performance Management in association with Northwestern University. She is also a board member for the Employee Involvement Association.
