For years proponents of mobile marketing have talked a good game. The audience was touted rightfully as young, tech-savvy, and ready to interact on a small screen. The medium was hyped as the always-on connection between its users and the next purchase. The actual amount and profile of advertisers though, was where the talk blended into hype. A Forrester Research report recently put the actual companies that have advertised via wireless platforms at under 11 percent.
That is all about to change. According to mobile advertising solutions provider Enpocket, 89% of brands expect to use text & multimedia messaging to reach audiences by 2008. In the space of just one calendar year (2005 – 2006) the amount of WAP enabled mobile phones has jumped from 53 to 73 million in the US. Major brands such as the NFL, NASCAR, Pepsi, Snapple, Expedia, and Nike are leading a new move toward replacing the mobile talk with mobile action. A new audio seminar from Peppers & Rogers Group will show how the convergence of these brands together with continued momentum in mobile communities, unique content and technology improvements are rapidly changing the stakes in the urgency attached to going mobile.
This audio seminar will help attendees learn:
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Key statistics about the size of the mobile marketplace, the composition of it and the opportunities advertisers stand to achieve through embracing it.
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How to approach best practices in text messaging to drive customer engagement and encouraging customer intelligence initiatives.
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How to use WAP technology and how brands have used full screen full motion graphics to communicate brand messages to key customer groups.
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All about content and community: What’s on the third screen? Who’s watching it? What are they talking about? How is it different than Internet media?
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The future. How can your company embrace mobile marketing in the short-term? What will this medium look like a year from now?
Tune it and learn what the future holds for mobile marketing.
About Doug Rozen
Doug Rozen is responsible for developing and leading Carlson Marketing’s global interactive capability and ensuring innovative ideas exceed present and future client needs. Based in Minneapolis, he oversees a team of experts around the world. Doug is also the co-lead in Door C, the award-winning global creative and interactive arm of Carlson Marketing.
With consumers in greater control, Doug has the expertise in developing campaigns that truly grab attention. He believes that Interactive is any channel that leverages technology to create two-way dialogue. With this vision, he is positioning Carlson Marketing as a distinctive leader in the industry leveraging the agency’s strength in 1to1 relationship marketing. To do so, Doug and team have created The Search Consortium, an industry-first partnership with Google and Yahoo! and launched Carlson Mobile, a group focused on mobilizing companies with a website at TheMobileAgencyofRecord.com.
Before joining Carlson Marketing in late 2006, Doug was Senior Partner and Managing Director at JWT’s RMG Connect since 1999. During this time, he established digital@jwt, combined JWT’s digital, direct and data service offerings to form connect@jwt, which ultimately lead to RMG Connect, one of the top non-traditional integrated communications agencies in the world. At RMG Connect, Doug ran the unit’s digital media operation and was responsible for notable clients such as Unilever, Nestle, Kraft, U.S. Marine Corps, HSBC, Orkin, Western Union and Ford.
Doug’s prior experience includes building an intranet for General Motors, developing an extranet application for First Union National Bank, designing a lead acquisition campaign for a national Internet service provider, creating an e-commerce solution for an international computer company and streaming the first collegiate football game.
A regular speaker at many of the top industry events, Doug also sits on the dotMobi Steering Committee, is a member of Mobile Marketing Association’s Best Practices Task Force, a regular featured expert for WBBM Chicago’s Noon Business Hour and was previously Senior Advisor and Adjunct Professor for DePaul University.
Doug holds a Bachelor of Science degree in Psychology with a Marketing emphasis from the University of Wisconsin-Madison and was a goalkeeper for the Division I NCAA National Champion soccer team. He spends his spare time wishing he was still the goalkeeper he used to be as he and his wife try to catch their active two kids, Alexis and Jacob.
