Program content
Performance Management 2.0 is being referenced by some IT research firms as an advance over Performance Management 1.0. Does PM 2.0 simply mean it is broader and more inclusive than the PM 1.0 traditional view of being simply a CFO-driven initiative of financial reporting, budgeting and dashboard dials? Or is PM 2.0 something better with more powerful benefits? Does PM 2.0 also integrate methodologies such as balanced scorecards, strategy maps, budgets, activity-based costing (ABC), forecasts, customer relationship management and resource capacity planning?
There is confusion and ambiguity as to what Performance Management is. In this Webcast, the first of two-part Webcast series, Gary Cokins, an internationally recognized practitioner and author, will discuss what PM 2.0 is. Performance management 2.0 focuses on strategy execution. Its purpose is not just better reporting and monitoring dashboard dials but rather, it helps move the dials and improve performance. For commercial organizations, PM 2.0 includes the shift in focus from products to customers – and particularly to the more valuable customers. For public sector organization, PM 2.0 enables the "more for less" approach to serving citizens, taxpayers and war fighters.
Learning Objectives
Attendees will learn:
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Why there is no single component of the Performance Management 2.0 portfolio suite that drives improvement, but rather it the synergy from their integration.
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How strategy maps and their companion balanced scorecards communicate strategic objectives with target-setting to help cross-functional employee teams align their behavior to the strategy and better collaborate.
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Why measures of channel and customer profitability and customer value are now superceding profit and service-line measures – and shifting from product to customer-focused organizations including future potential value – customer lifetime value.
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Why analytics, with emphasis on predictive analytics and pro-active decision making, is becoming a competitive advantage differentiator and an enabler for trade-off analysis.
About Gary Cokins
Gary Cokins is Manager of Performance Management Solutions for SAS, a market leader in data management, business intelligence, and analytical software. He is an internationally recognized expert, speaker, and author on advanced cost management and performance improvement systems. He is the author of five books: An ABC Manager's Primer, Activity-Based Cost Management: Making It Work, Activity-Based Cost Management: An Executive's Guide, Activity-Based Cost Management in Government, and his latest work, Performance Management: Finding the Missing Pieces to Close the Intelligence Gap. Cokins also authors a performance management blog Closing the Intelligence Gap. You can contact him at gary.cokins@sas.com.
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