Today, number crunching affects your life in ways you might never imagine. In Super Crunchers, a lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightning speed to provide greater insights into human behavior. They are the "Super Crunchers."
From Internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? "Super Crunchers" have the answers.
In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us. Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.
Join author Ian Ayres for this engaging seminar and learn the secrets of the "Super Crunchers."
About Ian Ayres
Ian Ayres is an econometrician and lawyer. He is the William K. Townsend Professor at Yale Law School and a Professor at Yale's School of Management, as well as the author of 8 previous books. He is a regular commentator on public radio's "Marketplace" report and a columnist for Forbes magazine; his op-ed pieces have appeared in The New York Times. He is a fellow of the American Academy of Arts and Sciences and currently the editor of the Journal of Law, Economics and Organization.
