Presented By:
Alex Eldemir, MarketingNPV
|  | IN ASSOCIATION WITH
 | | This webcast is part of the Marketing Measurement Today™ webcast series, presented in association with MarketingNPV and SAS.
Program Content:
There have been many books written and conferences held on selecting the right metrics to measure the payback on your marketing. But most of the talk to-date has centered around the “traditional” metrics like market share, customer satisfaction, brand equity attributes, etc. In this 30-minute webcast, you’ll see some examples of emerging metrics beginning to show up on marketing dashboards around the world. Specifically, we’ll look at how to reflect marketing’s increasing responsibilities for “green” marketing and other corporate, social, and community responsibilities are penetrating the metric mix, as well as explore how these metrics are likely to evolve over time.
Who Should Attend:
- Senior marketers who need a comprehensive framework for measuring marketing performance
- Those who are responsible for designing a measurement framework or executing against specific marketing metrics.
Learning Objectives:
- Introduce general framework for aligning metrics with objectives
- Learn how to approach measurement of the emerging, "softer" side of marketing
- “Green” Marketing
- Corporate, social, and communities responsibilities
- Understand how to evolve emerging metrics
Marketing Measurement Today™ is a trademark of MarketingNPV
About Alex Eldemir
Alex Eldemir is a partner with MarketingNPV. Alex honed his financial and management acumen as a banker specializing in healthcare and as an Economic Officer with the US Department of State serving in Africa and the Middle East. Those technical and consensus-building skills served him well when he returned to the States as a consultant in the data-driven marketing practice at Mercer Management Consulting. From there, he was recruited to lead product marketing and management at OpenDesign, a high-tech start-up founded by Nathan Myhrvold, former CTO at Microsoft. Most recently, Eldemir was Managing Partner at Firewhite Consulting where he lead the blending of analytical and business process solutions to serve clients in financial services, technology, media, and retail industries. He is a member of the Academic Advisory Board for the CMO Council’s MPM Forum. Eldemir has a BA and an MBA from the University of California at Berkeley. Eldemir is also a member of the Academic Advisory Board for the CMO Council’s MPM Forum.
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