This webcast is part of the Marketing Measurement Today™ webcast series, presented in association with MarketingNPV and SAS.
Program Content:
With the special challenges associated with distribution channels, multiple buying influences, and sales-driven cultures, B2B marketing measurement frameworks can be especially difficult to build and maintain. This 30-minute webcast will provide insights into the techniques required to design and deploy effective B2B marketing metrics and dashboards. We will explore practical approaches to measuring brand, customer experience, marketing pipeline and channel performance, along with methods for managing interactions with sales organizations.
Who Should Attend:
- Senior marketers who need a comprehensive framework for measuring marketing performance
- Functional leaders seeking techniques for managing the interactions between Sales and Marketing
- Those who are responsible for designing a measurement or analytical frameworks supporting marketing metrics.
Learning Objectives:
- Understand what makes B2B special
- Gain insight into how to measure the key components of B2B marketing
- Dashboards as a tool for measuring marketing performance and interacting with sales
Marketing Measurement Today™ is a trademark of MarketingNPV
About Alex Eldemir
Alex Eldemir is a partner with MarketingNPV. Alex honed his financial and management acumen as a banker specializing in healthcare and as an Economic Officer with the US Department of State serving in Africa and the Middle East. Those technical and consensus-building skills served him well when he returned to the States as a consultant in the data-driven marketing practice at Mercer Management Consulting. From there, he was recruited to lead product marketing and management at OpenDesign, a high-tech start-up founded by Nathan Myhrvold, former CTO at Microsoft. Most recently, Eldemir was Managing Partner at Firewhite Consulting where he lead the blending of analytical and business process solutions to serve clients in financial services, technology, media, and retail industries. He is a member of the Academic Advisory Board for the CMO Council’s MPM Forum. Eldemir has a BA and an MBA from the University of California at Berkeley. Eldemir is also a member of the Academic Advisory Board for the CMO Council’s MPM Forum.
