Learning Objectives
This Webcast will allow you to gather best practices for using Master Data Management to improve the way you use customer data to drive organizational performance. You’ll hear industry experts explain step-by-step approaches for getting the most value from your information. Find out how to create a consistent, accurate view of your information, measure your performance improvement and use predictive analytics to make more decisions in real time. You will learn how to:
- Build a solid foundation of high-quality customer information.
- Manage data through compliance, mergers and acquisitions.
- Answer forward-looking questions to improve customer service and value.
Program Content
The saying “knowledge is power” is an age-old piece of wisdom that is still highly relevant today for organizations that strive to improve their performance. It is no secret that the more knowledge that organizations have about their customers, the better equipped these organizations will be to market and provide services to them. The most prominent problem for many organizations, however, is that they have such large quantities of information located in different sources that it is often difficult to bring together information in a way that creates true value. Without effective strategies and efficient processes for managing vast amounts of customer data and turning it into usable knowledge, you will miss opportunities to find insights hidden in your information.
Tune in to hear thought leaders discuss how best-in-class organizations are applying proven strategies and solutions to optimize the value that exists in their customer information assets.
Participant Level of Understanding
This program is intended for any participants with an interest in unifying many sources of information into one master data management structure.
Who Should Attend?
Executives, Directors, Managers and Analysts who want a better understanding of how the use of business intelligence, data warehousing and analytic applications can contribute to a company's success.
About David Loshin from Knowledge Integrity Inc, Ron Agresta from DataFlux, and Ken Hausman from SAS
About David Loshin
David Loshin is the President of Knowledge Integrity Inc, a consulting and development company focusing on customized information management solutions, including information quality consulting, information quality training, business intelligence solutions, metadata management, data standards management and business rules solutions. Loshin is widely recognized as an expert in information quality, is a frequent contributor to Intelligent Enterprise, and serves on the editorial board of DM Review. He started writing a monthly column for DM Review in 2002, is a quarterly featured columnist for the Data Administration Newsletter, and is the channel expert of the B-EYE-Network's Information Quality and Data Integration channel.
Loshin’s most recent book, Business Intelligence: The Savvy Manager's Guide, was published in June 2003 and has been hailed as a resource that allows readers to "gain an understanding of business intelligence, business management disciplines, data warehousing, and how all of the pieces work together." He is also the author of Enterprise Knowledge Management -- The Data Quality Approach, (Morgan Kaufmann, 2001), which describes a revolutionary strategy for defining, managing and implementing business rules affecting enterprisewide knowledge management and information compliance. In addition, Loshin created and taught a graduate-level course on data quality at New York University, created courses for The Data Warehousing Institute, presented at the annual DAMA/Meta Data Conference, and has taught tutorials on data quality at a number of information quality conferences. He is frequently invited to speak at vendor events and Web seminars, and also frequently serves as a judge for numerous industry best practices awards.
About Ron Agresta
As Solutions Manager at DataFlux, Ron Agresta works closely with the DataFlux research and development team, customers, partners and industry analysts to help DataFlux develop data management solutions built on the core technology platform. He is responsible for the overall DataFlux solutions roadmap and has extensive experience in product lifecycle management with data quality management software. A DataFlux employee since 2000, Agresta spent several years as Product Manager for the core DataFlux technology platform. He helps develop methodologies for the entire suite of DataFlux products and solutions and presents regularly within the data management community through speaking engagements, online seminars and Webcasts. Agresta holds a master's degree from North Carolina State University and a bachelor's degree from The Ohio State University.
About Ken Hausman
Ken Hausman, Global Marketing Product Marketing Manager for Data Integration, brings diverse experience to SAS. He began his career as a biomedical engineer with degrees from Boston University and the University of Miami, and developed a number of medical devices used in hospital operating rooms and physician’s offices worldwide. After receiving an MBA with a concentration in marketing at Northeastern University, Hausman was asked to step into an accounting firm as their Director of Marketing and Computer Services, where he installed accounting systems, managed the firm’s computer network and developed a business plan for growing its computer consulting business. He also managed the company Web site, designed ads that ran in the Boston and local area Yellow Pages and published articles in local trade papers. Next, Hausman combined his technical background with his desire to work more directly with customers, and ventured into the world of SAP consulting. Starting out at a small firm, and then finishing as an independent consultant, he developed specialties in custom ABAP reporting and in the development of data loads, interfaces and data quality at clients like VF Corp (Vanity Fair, Lee Jeans, Wrangler Jeans, etc.), Reebok (Greg Norman and Rockport) and MIT.
Leveraging his ERP and data integration experience, Hausman then worked at Ascential Software as a Solutions Architect before joining SAS as a System Engineer. In his current role, he focuses on all aspects of data integration product marketing including: speaking to industry analysts and the press; supporting trade shows, Webcasts and conferences; working with product management and R&D on product features that address customer requests and market trends; and developing external messages for Web pages, brochures and other data integration documents.
