Program Content:
How well do you know your customers? As a community bank professional, you probably know them by name. However, in today’s highly competitive market, business as usual will not help you succeed. You must go deeper.
What if you could provide the right services, at the right time, to the right customers, enabling you to be more effective with your offers and efficient with your resources?
Rewrite the rules for competition. Build your strategies around data driven insights that in turn generate impressive business results. Your secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Use information to gain an edge over your rivals.
Learning Objectives:
You can compete when you understand your customers and tailor your services to fit their needs. In the Web seminar, you will learn how to:
- Determine the value and profitability of your customers.
- Optimize the customer experience through your banking services.
- Increase the effectiveness of your offers by targeting customers based on demographics.
- Maintain your share of the market by differentiating yourself, avoiding acquisition.
Intended Audience and Level of Understanding:
This seminar is for regional banking business leaders seeking analytic intelligence solutions to drive business performance today as well as long-term investor value. Attendees will gain insights into how to utilize data to plan for the future, better understand costs and detect trends, and make more informed decisions.
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Read how SAS Solutions for Small to Medium Businesses and our experienced network of partners can help you answer more questions for more people throughout your entire organization, while supporting strategic business goals. |
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About Dr. Stephen G. Timme
Dr. Stephen G. Timme is co-founder of FinListics Solutions, an innovative financial software and education services organization based in Atlanta. He is responsible for content, customization and management of delivery. Dr. Timme also teaches in the Executive Masters in International Logistics program and The Logistics Institute at the Georgia Institute of Technology. He was previously a Professor of Finance at the Roberto Goizueta Business School at Emory University, where he twice won the Outstanding Teacher of the Year Award.
