This webcast is part of the Customer Management Webcast series, Voice of the Customer, presented in association with BPT Partners.
Program Content:
According to Gartner, by 2008 more than 50% of all software will be purchased as a service. The CRM Industry leads the Software as a Service (SaaS) applications market. In fact,50% of new CRM applications purchased by the end of 2007 will be on-demand. In his presentation, CRM guru, Bruce Culbert, leads you on an insightful journey about the evolution of the on-demand CRM marketplace. What is the promise of the on-demand business model? What is the difference between on-demand vs. on-premise applications and can they co-exist? What issues and opportunities exist with CRM SaaS solution models. Why is this option rocking the CRM marketplace?
Learning Objectives:
In this web seminar, Bruce Culbert explains:
- The impact of SaaS on the CRM landscape and why you should care
- The role of Web 2.0 on CRM
- Pitfalls and best practices for SaaS selection and implementation
- Pioneering vendors who deliver compelling CRM SaaS apps and some of the companies that are riding high on them
Intended Audience and Level of Understanding:
This seminar is for business people who want to better understand how SaaS CRM works, who the players are, and why it may be the best deployment option for your organization.
About Bruce Culbert, Managing Director, BPT Partners & CEO, iSymmetry
Bruce Culbert
Managing Director, BPT Partners
CEO, iSymmetry
www.bptpartners.com
www.isymmetry.com
Bruce Culbert is described as an e-Commerce visionary by Forrester Research and a “charismatic leader” by Information Week. CRM Magazine recognized him as “One of the 20 Most Influential People in CRM” when featuring the "best and the brightest the CRM Market has to offer."
Culbert’s career represents more than 20 years of experience leading ground breaking information technology solutions and launching new business initiatives for companies including IBM, BearingPoint, KPMG, and salesforce.com. He is a founding principal and Managing Director of BPT Partners, a global CRM consulting, training and research company focused on practical strategies and ‘best practice’ process, tools and techniques that deliver significant ROI to its clients companies while developing and enhancing the competency of its professionals in CRM Sales, Marketing, and Services positions.
Culbert is CEO of iSymmetry and its affiliate companies, iSymmetry Workforce Solutions and TSymmetry, premier providers of on-demand consulting and recruiting services for Global Commercial Enterprises and the United States Government. He is also Managing Director of BPT Partners.
Culbert regularly speaks at industry, customer and partner events and currently serves on the Board of Directors at some of the fastest growing companies in the United States. He is featured and his articles and commentary appear in leading magazines and periodicals including the Wall Street Journal, Supply Chain Management Review, Business to Business, VAR Magazine, CIO Insight Magazine, CRM Magazine, the Atlanta Business Chronicle, Information Week and many others. Culbert also authored the article Experiencing the Customer Experience: Listening to, Learning from and Acting on the Voice of the Customer.
Culbert served on the Board of Directors at Salesnet during the company’s merger with RightNow Technologies. Culbert, is a member of the Board of Directors for the Center for Professional Selling at the Coles College of Business, Kennesaw University. He is also a Director on the Board of the National CRM Association and on the Board of Advisors of the Rutgers University CRM Research Center. Culbert has recently been named to the prestigious CRMGuru.com panel of global experts and is a Global Advisor to Greater China CRM (GCCRM).
