This webcast is part of the Customer Management Webcast series, Voice of the Customer, presented in association with BPT Partners.
Program Content:
In the highly competitive world of photography, Benjamin Studios is an impressive company. Unlike most companies that push their products and services on their customers, Benjamin Studios co-creates value with their customers. In so doing, they are able to deliver a positive customer experience and exceed customer expectations.
Benjamin’s secret? Listening to, learning from and acting on the Voice of the Customer. This pioneering company gave its customers control by creating a customer feedback system. But they did not stop there. Benjamin used that feedback to engineer a new product line, which genuinely reflects what their customers value. End result: happy, loyal customers and a business with a picture perfect future.
Learning Objectives:
In this web seminar, Benjamin Nowak and Bruce Culbert will discuss:
- Why building a customer-centric business model positions your company for growth
- How to build a flexible business model in order to respond to customer input
- How to leverage an analytical reporting and customer feedback system to continually optimize the customer experience
- The impact of customer involvement on customer loyalty and profitability
Intended Audience and Level of Understanding:
This seminar is for business people who aspire to deliver a exceptional customer experience ‑ understanding the dichotomy of putting customers in the driver’s seat to increase customer value and sustain long term growth.
About Benjamin Nowak, Founder, Benjamin Studios and Bruce Culbert, Managing Director, BPT Partners & CEO, iSymmetry
Benjamin Nowak
Founder, Benjamin Studios
www.benjaminstudios.com/
Benjamin Nowak serves as Chairman and CEO of Benjamin Studios, an advanced digital imaging and painting studio he founded in 2001 and that provides digitally hand painted portraiture and fine art murals.
In addition to spending the last 15 years founding and operating a variety of innovative technology-focused businesses, Nowak has spent an equal number of years applying his technical skills through several roles in the IT field. The result? An experienced and versatile executive who is exceptionally skilled at developing and managing large-scale technology initiatives that are driven by sound business management.
On the business side, Nowak’s experience ranges from new business start-up, strategic planning, operations management, finance, and sales and marketing. On the technology side, he has extensive experience in network systems and design, new media, Internet and advanced application development, e-business and digital branding consulting.
Prior to Benjamin Studios, Nowak founded New Media Productions, a new media and Internet professional services firm. Nowak built and led his multi-disciplinary team in implementing highly coordinated, large scale new media and Internet solutions for among others, IBM, Honeywell, UPS, Professional Golf Association, and Southern Company.
Nowak served as a Senior Consultant for IBM E-Business Services providing senior project management and “best practice” consulting services to IBM and its customers. He also founded Digital Media Corporation, a digital imaging company that serviced professional photo labs in the southeast.
Bruce Culbert
Managing Director, BPT Partners
CEO, iSymmetry
www.bptpartners.com
www.isymmetry.com
Bruce Culbert is described as an e-Commerce visionary by Forrester Research and a “charismatic leader” by Information Week. CRM Magazine recognized him as “One of the 20 Most Influential People in CRM” when featuring the "best and the brightest the CRM Market has to offer."
Culbert’s career represents more than 20 years of experience leading ground breaking information technology solutions and launching new business initiatives for companies including IBM, BearingPoint, KPMG, and salesforce.com. He is a founding principal and Managing Director of BPT Partners, a global CRM consulting, training and research company focused on practical strategies and ‘best practice’ process, tools and techniques that deliver significant ROI to its clients companies while developing and enhancing the competency of its professionals in CRM Sales, Marketing, and Services positions.
Culbert is CEO of iSymmetry and its affiliate companies, iSymmetry Workforce Solutions and TSymmetry, premier providers of on-demand consulting and recruiting services for Global Commercial Enterprises and the United States Government. He is also Managing Director of BPT Partners.
Culbert regularly speaks at industry, customer and partner events and currently serves on the Board of Directors at some of the fastest growing companies in the United States. He is featured and his articles and commentary appear in leading magazines and periodicals including the Wall Street Journal, Supply Chain Management Review, Business to Business, VAR Magazine, CIO Insight Magazine, CRM Magazine, the Atlanta Business Chronicle, Information Week and many others. Culbert also authored the article Experiencing the Customer Experience: Listening to, Learning from and Acting on the Voice of the Customer.
Culbert served on the Board of Directors at Salesnet during the company’s merger with RightNow Technologies. Culbert, is a member of the Board of Directors for the Center for Professional Selling at the Coles College of Business, Kennesaw University. He is also a Director on the Board of the National CRM Association and on the Board of Advisors of the Rutgers University CRM Research Center. Culbert has recently been named to the prestigious CRMGuru.com panel of global experts and is a Global Advisor to Greater China CRM (GCCRM).
