Learning Objectives
- Understand why there is no single component of the Performance Management portfolio suite that drives improvement, but rather that the synergy from the suite's integration is the driver.
- Get lessons learned and tips for success.
- Discover how strategy maps and their companion balanced scorecards communicate strategic objectives with target-setting to help cross-functional employee teams align their behavior to the strategy and collaborate better.
- Learn why measures of channel and customer profitability and customer value are now superseding profit and service-line measures – and shifting from product- to customer-focused organizations, including future potential value – customer lifetime value.
- Understand why analytics, with emphasis on predictive analytics and proactive decision making, are becoming a competitive advantage differentiator and an enabler for trade-off analysis.
Program content
There is confusion and ambiguity about what performance management is. This webcast will be presented by Gary Cokins, an internationally recognized practitioner and author. Rather than debate what performance management is, Gary will discuss what it does. Gary will also explain eight forces that have produced the recent interest in performance management. A major force is the pressures on CEOs and executive managers to not only formulate an effective strategy, but, more importantly, to execute it.
Participant level of understanding
This program is intended for participants with a basic or intermediate level of understanding of the topic.
Who Should Attend?
Executives, Directors, Managers and Analysts who want a better understanding of how the use of business intelligence, data warehousing and analytic applications can contribute to a company's success.
About Gary Cokins
Gary Cokins is Manager, Performance Management Solutions for SAS, a market leader in data management, business intelligence, and analytical software. He is an internationally recognized expert, speaker, and author on advanced cost management and performance improvement systems. He is the author of five books: An ABC Manager's Primer, Activity-Based Cost Management: Making It Work, Activity-Based Cost Management: An Executive's Guide, Activity-Based Cost Management in Government, and his latest work, Performance Management: Finding the Missing Pieces to Close the Intelligence Gap. You can contact him at gary.cokins@sas.com.
