Program content
The potential impact of most new technologies is initially underestimated, as early applications are primarily limited to driving efficiency and effectiveness from existing processes. It took a half-century for businesses to understand how electric motors could revolutionize productivity on the factory floor. The bar code was invented in 1952 and took more than 35 years to be applied to most retail products.
RFID is no different. Many early RFID initiatives focused on streamlining existing processes such as shelf replenishment. Today, RFID is delivering significant benefits across a variety of areas such as CRM, inventory management, safety and security. As costs drop and usage becomes more pervasive, businesses will leverage the real-time data provided by RFID to revolutionize their processes.
Learn how to gain maximum intelligence from your RFID data. SAS’ retail intelligence solutions are ready today to provide the functionality and scalability needed to enable businesses to effectively analyze and use pervasive RFID data to drive new process innovations.
Participant level of understanding
This program is intended for participants with a basic or intermediate level of understanding on the topic.
About Alexi Sarnevitz
Mr. Sarnevitz is responsible for guiding and shaping advanced retail industry solutions and go-to-market strategies at SAS.
He has more than 20 years of senior-level experience leading key functional areas and directing major cross-functional initiatives for prominent international retailers. He joined SAS directly from AMR Research, where, as a respected analyst, he built strong relationships with SAS, its competitors and a variety of major retailers. Prior to AMR, Mr. Sarnevitz was an Accenture associate partner, where he led the development and rollout of new processes and technologies in the merchandising, marketing, pricing, supply chain and store operations areas. Mr. Sarnevitz held senior management positions for major retailers such as Payless ShoeSource, Dixon’s Group PLC, and Edison Brothers Stores. He earned a bachelor’s degree from Brandeis University and an MBA from the Harvard Graduate School of Business Administration.
