Learning Objectives
In this webcast you will learn:
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A process to integrate the rich information repository between your store and your designers.
- How effective store design impacts selling opportunities.
- A means to address changing tastes in your current and future customers' preferences
Program content
Is retailing falling behind the customer demand curve? Harvard Business Review’s “Zara's Secret for Fast Fashion” states, “By defying conventional wisdom, Zara can design and distribute a garment to market in just fifteen days.” Zara has astutely recognized that the trend envelope is becoming alarmingly short—meaning if you can push speed to market, the customer trend will speed up too.
In retail this accelerating trend concept is not limited to fashion alone—it relates to consumer electronics, automotive, service sector retailing (i.e., bricks & mortar financial service outlets), and even home décor.
As customers expect new products, current fashions and innovative foods to be immediately available, retailers are faced with a bevy of challenges. Inventory must meet demand to prevent out-of-stocks, yet avoid the challenges of storewide clearances and markdowns. They need a direct connection with what their customers are likely to purchase today while planning for tomorrow. They also need an environment that can keep pace with shifting consumer trends, shopping patterns and product expectations. To do this, information silos between design and analytics must be integrated into a fluid process for retailers to profit from new trends and gain new generations of buyers—or lose to the competition.
Participant level of understanding
This program is intended for participants with a basic or intermediate level of understanding on the topic.
About Bruce Barteldt and Steve Starr
Bruce A. Barteldt, Jr., AIA
National Studio Principal, Retail
Barteldt oversees retail operations for Little, a national architecture and design firm. His experience spans more than two decades of retail design, planning, project management and total quality management experience. Barteldt conveys the importance of creating balance between art and science and emphasizes design excellence through total facility solutions for the firm's retail clients.
Barteldt has spoken for the National Retail Federation, NASFM's GlobalShop, Shopping Center World Virtual Roundtable and for the Hospitality and Tourism Alliance. He has presented for the American Institute of Architects on facilities management strategies and for the Environmental Protection Agency's SmartGrowth conference. Barteldt is the author of numerous industry articles and received both his Bachelor's of Architecture and Bachelor's of Arts in Architecture from the University of North Carolina at Charlotte.
Steve Starr, ISP, CDT
Studio Principal, Store Design
Starr has nearly 20 years experience in retail, restaurant, hospitality and entertainment design. He is an expert in brand development, conceptual design, material selection, lighting and décor development. His clients include Plow & Hearth, Total Wine, Dean & Deluca, Firebirds Rocky Mountain Grill and Biltmore Estate Winery. He previously worked with Rockwell Group in New York and has written expert articles in publications such as Contract, Chain Store Age and Nation's Restaurant News, Restaurant Hospitality and has presented for the National Retail Federation and for Hospitality Design.
