In this webcast, Jim Goodnight, CEO, SAS, and noted author Richard Florida address the spring meeting of Communications Media Management Association (CMMA).
According to Florida, a company's most valuable asset is its arsenal of creative thinkers, whose ideas can be turned into valuable products and services. The challenge becomes identifying how to encourage and accommodate the creative process while increasing efficiency, improving quality and raising productivity.
SAS has overcome this challenge and enjoys low employee turnover, high customer satisfaction and 29 years of revenue growth.
Goodnight and Florida will discuss the "creative class" and how SAS leverages creative thinkers to be the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence.
Their discussion expands on their collaborative article for the Harvard Business Review entitled Managing for Creativity.
About Jim Goodnight and Richard Florida
Jim Goodnight, CEO, SAS
Dr. James (Jim) Goodnight is chief executive officer of SAS, the world's largest privately held software company. Chief executive since the company's incorporation in 1976, Goodnight has overseen an unbroken chain of revenue growth, an exceedingly rare record in the boom-and-bust software industry.
Richard Florida
One of the world's leading social theorists and public intellectuals, Richard Florida believes that human creativity is the engine of economic growth. Florida, author of the bestselling The Rise of the Creative Class, was named one of the Best and Brightest of 2005 by Esquire magazine. The book received the Washington Monthly Political Book Award and was named a leading breakthrough idea by the Harvard Business Review. His lastest book, Flight of the Creative Class, defines global competition for talent as the defining economic issue of the modern world economy.
