Learning Objectives
- Understand the definition of the Marketing-Ready Enterprise
- Examine what marketing competencies and characteristics separate highly profitable companies from those struggling to survive
- Learn what steps CMOs, senior strategists and marketing leaders should take to ensure the success of their organization
Program content
The need for more rigorous marketing discipline and competence has never been greater. As a result, the Chief Marketing Officer’s new agenda for creating a sustainable competitive advantage is to build a Marketing-Ready Enterprise.
With sponsorship from SAS, Aberdeen Group recently conducted research to find the marketing competencies that are critical to the success of today’s marketing organizations.
Join Alan See to learn about the results of this study and take away key information that can help you in building your own marketing-ready enterprise.
Participant level of understanding
This program is intended for participants with a basic or intermediate level of understanding on the topic.
Who Should Attend?
Executives, Directors, Managers and Analysts who want a better understanding of how the use of business intelligence, data warehousing and analytic applications can contribute to a company's success.
About Alan See
Alan See helps company's power profitable growth by improving sales and marketing results through more effective Customer Relationship Management (CRM) practices. Alan is a director for the SAS Customer Solutions & Alliances Division and serves as an associate faculty member for the University of Phoenix – College of Business & Management where he is certified to facilitate courses in Marketing, eBusiness, and Management Theory. He is a published author and international speaker with over 20 years of industry experience which covers a broad range of functional areas including sales, sales management, strategic alliances, sales channel design and operations, sales process design and improvement, product management and product marketing. His professional tenure includes experience with both NCR Corporation’s Financial Services Division and Cap Gemini Ernst & Young’s High Growth CRM Consulting Practice. Alan holds BBA and MBA degree’s from Abilene Christian University.
