Learning Objectives
Attendees of this webcast will learn:
- How and why companies are increasing their use of advanced analytical processes
- What business managers and executives need to know about advanced analytics
- What resources are required for an effective analytics strategy
Program Content
Predictive modeling is no longer the purview of actuaries and accountants. Companies are now embedding and using mathematical modeling in a wide range of business processes, from advertising to customer service to supply chain management. Statistical models can hone in on individual customers and prospects, or pull back for an analysis of overall market activity or global trends.
So who is using advanced analytics in business, and are they getting value for their investment? Join Mary Crissey, manager of worldwide strategy for advanced analytics at SAS, for an exploration into the world of operational research. She'll demystify the arcane terminology, explain how different modeling techniques are applied to business problems and help you understand what you need to know to make effective use of analytics in your company.
Participant Level of Understanding
This program is intended for participants with a basic or intermediate level of understanding on the topic.
Who Should Attend
Executives and managers who are responsible for implementing and using the results of advanced analytical strategies and processes.
About Mary Crissey
Mary Crissey is manager of worldwide strategy for advanced analytics at SAS, and a chapter officer for the Institute of Operations Research and the Management Sciences (INFORMS®). Mary can be reached at mary.crissey@sas.com.
