Program content
Gary Cokins talks about executive frustration, mistrust of accounting, poor customer value management, the missed promises of ROI from CRM and ERP, unfinished supply chain management and how to get it all back together under the performance management umbrella.
This webcast is part of a series of performance management webcasts sponsored by and exclusively recorded for BetterManagement in Zurich, Switzerland in September 2005. These webcasts present leading experts in Performance and Customer Relationship Management. Hear about new concepts for an integrated management approach that creates a better return from your customers.
Click here to download a PDF version of the slides
Participant level of understanding
This program is intended for participants with a basic or intermediate level of understanding on the topic.
About Gary Cokins
Gary Cokins is the author of several books on performance management and specifically Activity Based Management. His most recent book is "Performance Management: Finding the Missing Pieces to Close the Intelligence Gap."
