Program content
Meredith Devine talks about Nestlé's approach to applying Activity Based Costing principles in all areas of the business, not just to the data on the Profit and Loss statement. This includes the Customer Value Dimension, a total picture of customer worth.
This webcast is part of a series of performance management webcasts sponsored by and exclusively recorded for BetterManagement in Zurich, Switzerland in September 2005. These webcasts present leading experts in Performance and Customer Relationship Management. Hear about new concepts for an integrated management approach that creates a better return from your customers.
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Participant level of understanding
This program is intended for participants with a basic or intermediate level of understanding on the topic.
About Meredith S. Devine
Meredith S. Devine is the Cost Manager for White-Collar Costing with Nestec SA, part of Nestlé, the world's leading food company. Her experience with ABC/M, IT strategy and product and system management was gained with major brand names including Purina, Tylenol, Anheuser Busch and Mastercard.
