Program content
Martha Rogers talks about what a customer strategy is and isn't, gives some examples of companies that get it and those that don't, and explains in detail the steps necessary to shift an organisation to focus on its Return on Customer.
This webcast is part of a series of performance management webcasts sponsored by and exclusively recorded for BetterManagement in Zurich, Switzerland in September 2005. These webcasts present leading experts in Performance and Customer Relationship Management. Hear about new concepts for an integrated management approach that creates a better return from your customers.
Click here to download a PDF version of the slides
Participant level of understanding
This program is intended for participants with a basic or intermediate level of understanding on the topic.
About Martha Rogers
Martha Rogers PhD, founding partner of the Peppers & Rogers Group, is the co-author of six best-selling books on "one- to-one marketing" and customer value management. Her new book "Return on Customer" focuses on measuring and managing the value of a company's customers.
