Program Content
Tony LoFrumento talks about the need for Business Intelligence, the benefits, the initial CRM Focus, the required informational infrastructure and critical capabilities, how customers are segmented and the required organisational alignment to support CRM.
This webcast is part of a series of performance management webcasts sponsored by and exclusively recorded for BetterManagement in Zurich, Switzerland in September 2005. These webcasts present leading experts in Performance and Customer Relationship Management. Hear about new concepts for an integrated management approach that creates a better return from your customers.
Click here to download a PDF version of the slides
Participant level of understanding
This program is intended for participants with a basic or intermediate level of understanding on the topic.
About Tony LoFrumento
Tony LoFrumento is the Executive Director of Business Intelligence and Customer Relationship Management with Morgan Stanley, which he joined in 2001. His mission is to provide a world-class BI and CRM infrastructure to support Morgan Stanley's Global Retail organization.
Tony is considered one of the leading Subject Matter Experts in the areas of Business Intelligence, CRM, Customer Profitability, Balanced Scorecard, and Performance Measurement.
