Program content
David Norton talks about the issues in executing strategy, how to go about describing strategy, how alignment of performance drivers with customer value proposition is a source of competitive advantage, and how strategy is a hypothesis that needs to be tested analytically.
This webcast is part of a series of performance management webcasts sponsored by and exclusively recorded for BetterManagement in Zurich, Switzerland in September 2005. These webcasts present leading experts in Performance and Customer Relationship Management. Hear about new concepts for an integrated management approach that creates a better return from your customers.
Click here to download a PDF version of the slides
Participant level of understanding
This program is intended for participants with a basic or intermediate level of understanding on the topic.
About David Norton
David Norton, CEO of The Balanced Scorecard Collaborative, is the co-developer with Robert Kaplan of one of business's most effective strategic tools: the Balanced Scorecard. David Norton is the co-author of three books on the Balanced Scorecard. The most recent is "Strategy Maps: Converting Intangible Assets into Tangible Outcomes."
