Learning Objectives
To gain an understanding of the future direction of marketing by reviewing and building on past and current established marketing practices.
Program content
Naras uses exhaustive research from his book titled, High Performance Marketing: Bringing Method to the Madness of Marketing, to present points toward the future of marketing. He examines marketing past and present to demand a more responsible, respectable and successful future. Far from dry academia, it is part marketing call-to-arms, part magnifying glass aimed at marketing nooks and crevices often hidden in shadow. Naras offers real world, candid and often entertaining case studies and analogies to reveal both simple and complicated truths regarding the complicated relationship between marketing “departments” and “the rest of the company,” smashing stereotypes by communicating revealing thoughts from prominent executives in varied companies.
Participant level of understanding
This program is intended for participants with a basic or intermediate level of understanding on the topic.
Who Should Attend?
Executives, Directors, Managers and Analysts who want a better understanding of how the use of business intelligence, data warehousing and analytic applications can contribute to a company's success.
About Naras V. Eechambadi, PhD
Naras V. Eechambadi, PhD, an official marketing guru at CRMGuru.com, is an internationally recognized author, speaker, coach and CEO of Quaero Corp, the marketing company he founded to offer clients direction and solutions in a corporate climate that consistently demands more accountability.
His varied background includes product development, research, analytics, consulting, management and entrepreneurship through running his own successful marketing business. His personal mission to help companies build consistent marketing methodology and a unified internal language has helped unite marketing and operational concerns, bringing legitimacy, esteem and accountability to marketing practices throughout the world.
Naras was a Senior Vice President at Wachovia Corp., where he created its Knowledge Based Marketing Group, as well as a consultant and a co-founder of the CRM practice within McKinsey & Company. He also has served as Associate Director of Marketing Sciences for BBDO Worldwide and as Vice President for new product development for ACNielsen BASES. He is author of “High Performance Marketing: Bringing Method to the Madness of Marketing”, a frequent contributor to several marketing publications and has taught at The University of California, Berkeley.
He is author of “High Performance Marketing: Bringing Method to the Madness of Marketing”. Naras holds a Ph.D. in Marketing from the University of Texas at Austin as well as a Masters degree in Management Science from Northwestern University.
