Learning Objectives
This seminar will discuss various reports and models that can be effective in addressing telco churn and loyalty issues.
Program content
What kinds of reports or models are best used in dealing with telco churn and loyalty issues? There are actually a broad range of scores, indexes, models, and reports, all of which can best be applied to different situations. In this seminar, Rob Mattison provides an extensive review of a comprehensive inventory of churn and loyalty artifacts and considers where each is most effectively applied.
Participant level of understanding
This program is intended for participants with a basic or intermediate level of understanding on the topic.
About Rob Mattison
Rob Mattison is a seasoned professional consultant and globally recognized thought leader with more than 20 years in the telecommunications industry. Since his time as an employee of AT&T, Rob has worked as a management consultant, IT Strategic consultant and hands-on solution deliver consultant to top management, marketing, call center, billing, sales and IT executives from telcos around the world. His depth and breadth of experience in all facets of telecommunications operations, coupled with his in-depth technical and marketing knowledge, has made him a valued resource wherever he has worked. In addition to his work as a consultant, he has authored 10 books on the utilization of technology and sound business practices to drive profitable business operations. He is a much sought after speaker at telecommunications conferences and seminars around the world (including the ITU, Telemanagement World, IIR, IEC, CTIA and others).
