Learning Objectives
In this webcast you will learn:
- How consumer behaviour is affected by weather
- The key steps in analysing this relationship for your business
- Which weather variables are the best to use
- How to use weather forecasts to improve your business planning
Program content
This webcast series entitled Maximising Marketing ROI: Practical Approaches for Practical People explains how to increase the effectiveness and efficiency of your marketing spend.
The Ipsos UK team unpicks and simplifies the complexity of what makes promotions effective, how advertising works on sales, and how to use loyalty card data to drive CRM and other marketing decisions.
How do you leverage available data sources to find workable day-to-day solutions to these problems? Incorporating basic principles and best practice case examples, the series highlights practical hints and tips for how to make these techniques work for your own company or organisation.
In this presentation Clive shares some of his findings from years of analysing the impact of weather on sales data.
He explains how to move from a dry statistical analysis to a profound understanding of how weather affects consumer behaviour. He also shares some tips on how to analyse the various meteorological data available and which are the best sources to use.
Participant level of understanding
This program is intended for participants with a basic or intermediate level of understanding on the topic.
About Clive Frostick
As a Director with Ipsos UK, Clive Frostick has worked with the UK's Meteorological Office for over eight years across different product categories to provide an understanding of weather impacts for Met. Office clients, along with the forecasting tools they can use.
He has applied his mathematical modelling skills to using consumer research to optimise business strategy. Recent projects include optimising the launch campaign of a new agrochemical product, improving an airline’s competitive strategy and identifying the most profitable promotional strategy for a major international soft drink brand.
Clive started his career in the Mars Group of companies working in the areas of Market Analysis and Purchasing. There he developed and implemented strategies for managing commodity risk and foreign exchange exposure and managed projects across logistics, competitive analysis and pricing strategy.
