When it comes to making real estate decisions, it's often said that only 3 things really matter: “Location, Location, Location.” In recent years, many organizations have successfully utilized location-based data and analysis to sharpen their site selection process in an uncompromising battle for survival and growth. It is not just real estate decisions, however, that are influenced by location. All of an organization’s most critical assets, including its employees, inventory, supply chain vendors, vehicles and, most importantly its customers, are profoundly affected not only by location but also their spatial relationship to other assets.
Given this realization, successful organizations are increasingly factoring geographic considerations into business intelligence reporting and analytics to drive both operational and strategic decisions, all while improving the accuracy of business forecasting and optimization. The use of data and analytics that employ space and place (geography) as part of statistical and quantitative analysis as well as explanatory and predictive modeling, enable fresh insight into critical go-to-market processes that drive new forms of incremental business value. This next step in location-based business analytics is known as Spatial Intelligence.
This audio seminar provides technical, managerial, and executive attendees with an understanding of how spatial intelligence can inject new insight and understanding into operational and strategic decision making. It describes how spatial intelligence tools and techniques fit into business information and analytical systems. Specific mention is made of current spatial capabilities within the SAS Intelligence platform and methods for integrating SAS with other commercial and open source spatial technologies. A number of project case studies covering different industries are highlighted.
About William Holland, Peter Thum, and Roger Boissonnas
William S. Holland is a cofounder and CEO of GeoAnalytics. In addition to executive management of the firm, he provides leadership in the architectural, legal, economic, policy, and analytical aspects of information systems. A frequent author and lecturer, Holland helped frame the concept of spatial intelligence – the fusion of analytical geographic information systems with business intelligence and predictive analytics.
Holland holds BS and MS degrees and was a Hunter Graduate Fellow at the University of Illinois Champaign-Urbana. He is also an honors graduate of the Northern Illinois University College of Law.
Peter G. Thum is co-founder and President of GeoAnalytics. He leads the formulation and implementation of spatially-enabled information systems and analytic solutions for commercial organizations that drive fact-based decision-making around strategic planning, operational execution, and performance optimization. Thum has extensive experience in the technical and organizational dimensions of using location-based technologies to enhance data integration, visualization, and insight analysis.
He holds a Bachelor of Arts degree from Northeastern Illinois University and a Master of Science degree from the University of Wisconsin-Madison.
Roger Boissonnas is a consultant, technical architect and senior software developer responsible for the design and implementation of location-aware enterprise information systems, spatially-enabled business intelligence applications and data warehouses. In addition to developing enterprise architectures, he has specific technical expertise around the SAS 9 Intelligence Platform; ESRI and Open Source GIS technologies; Java and .NET Web and Windows application development; and DBMS administration.
He holds a Bachelor of Arts degree from Cornell University.
About GeoAnalytics, Inc. - GeoAnalytics (www.geoanalytics.com) is an IT consulting firm that specializes in the planning, design, and implementation of enterprise class, spatially enabled information systems that create true spatial intelligence. More than data and information, spatial intelligence combines system and data integration with business and predictive intelligence as well as spatial analytics to provide knowledge and understanding from all corners of the enterprise. The firm is headquartered in Madison, WI and has team members located in Florida and Illinois.
