This Webcast is the first Webcast in the four-part Webcast Series "2009 Supply Chain Excellence Series", which examines emerging supply chain strategies and technologies for manufacturers.
Do you know how to integrate customer and other upstream data into your demand plan for better organizational performance?
A recent research report conducted by SAS reveals forecasting best practices from high-performing organizations that you can apply in your own organization.
The survey uncovers deep insights about how industry leaders use demand forecasting, their keys to success and the results they have achieved.
Tune in to hear Dr. Kenneth Kahn from Purdue University and SAS forecasting expert Charles Chase share the results and highlight key trends from the survey. These experts will offer their interpretations and provide specific, real-world suggestions for using technology and business approaches that have proved to be effective for other organizations.
In addition to the survey results, you’ll learn how demand forecasting can help you:
- Use “what-if” analyses and scenario modeling to gauge the financial effect of marketing or product mix changes.
- Improve sales and operations planning with more accurate automatic-weighted consensus forecasts that track variations between forecasted and actual numbers.
- Reduce finished goods inventory levels and stock-outs.
- Measure and manage forecast performance by monitoring, tracking, reporting and surfacing alerts on forecast performance metrics.
Learning Objectives
- New Research Study: What are the latest research findings about demand forecasting, and how can you apply them in your organization?
- Best Practices: How do other high-performing organizations use demand forecasting? Which examples can help you?
- Next Steps: What actions can you take now to make an immediate difference in your organization?
Participant Level of Understanding
This program is intended for executives and managers who want to understand how they can compete effectively with supply chain and demand forecasting programs.
Who Should Attend
- Demand forecasting directors and managers.
- Executives responsible for aftermarket or service support.
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Learn how SAS® Demand-Driven Forecasting combines the power of automation, analytics and workflow to generate the most unbiased and accurate forecast on a large-scale basis. |
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About Kenneth Kahn, Purdue University and Charles Chase, SAS
Kenneth Kahn, Purdue University
Kenneth B. Kahn (BIE, Georgia Institute of Technology; MSIE, Virginia Polytechnic Institute and State University; PhD in marketing, Virginia Polytechnic Institute and State University) is Professor of Industrial Technology and the Avrum and Joyce Gray Director of the Burton D. Morgan Center for Entrepreneurship at Purdue University. His teaching and research interests concern product development, product management and demand forecasting of current and new products. He has published in a variety of journals, including the Journal of Product Innovation Management, Journal of Business Research, Journal of Forecasting, Journal of Business Forecasting, Journal of Business Logistics, Marketing Management, and R&D Management.
He is the author of Product Planning Essentials and New Product Forecasting: An Applied Approach and is editor of the PDMA Handbook on New Product Development, Second Edition.
Prior to joining Purdue University, Kahn was the co-founding Director of the University of Tennessee's Sales Forecasting Management Forum, an education and research consortium involving market analysis and sales forecasting. He was also previously Director of Georgia Tech's Marketing Analysis Laboratory and co-founder of Georgia Tech's Collaborative Product Development Laboratory, both of which conducted corporate-sponsored research. Kahn is currently Vice President of Publications for the Product Development and Management Association.
Kahn's industrial experience includes serving as an industrial engineer and project engineer for the Weyerhaeuser Company and a manufacturing engineer for Respironics Inc. He has consulted with and facilitated benchmarking sessions with numerous companies, including 3M, ACCO Brands, Alticor Corporation, Amgen, Biolab, Borden, Cargill, CHEP USA, Ciba Specialty Chemicals, Coca-Cola, Corning, Enterasys Networks, Gillette, Hanes/L'eggs, Hewlett-Packard, LifeScan, Mary Kay, McNeil Consumer Healthcare, Miller Brewing Company, Moen, Motorola, Mrs. Smith's Bakeries, Nabisco, Pharmavite, Schering-Plough, SmithKline Beecham, Springs Industries, Symbol Technologies, Tropicana, Unilever and Xerox.
Charles Chase, Business Enablement Manager, SAS
As Business Enablement Manager at SAS, Charles Chase is the principal architect and strategist for delivering finished goods forecasting solutions to SAS customers to improve their supply chain efficiencies. Chase has more than 26 years of experience in the consumer packaged goods industry and is an expert in sales forecasting, market response modeling, econometrics and supply chain management.
