New quantitative research from Peppers & Rogers Group and Carlson Marketing gets to the heart of what drives loyalty, engagement and relationship strength across vertical industries. Carlson Relationship Builder 2007, the next phase in the ongoing proprietary research series from Peppers & Rogers Group and Carlson Marketing, reveals insight into the current state of customer relationships by uncovering the most compelling trends and best practices in loyalty marketing. The research investigates how marketing initiatives and loyalty programs impact relationship strength, and how these efforts differentiate companies in their competitive space.
Six individual studies will be published, each focusing on a specific vertical segment (financial services, retail, automotive, travel & hospitality, telecom and high-tech) with findings based on survey responses collected from thousands of consumers:
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How do organizations in each industry build customer relationships effectively? What drives those relationships?
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Which companies are the best / worst at building relationships?
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What is the role of loyalty promotions in building customer relationships?
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How do verticals differ with regards to their loyalty building programs and initiatives?
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What key messages do different companies within different verticals convey to consumers regarding loyalty?
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What are the drivers of loyalty for consumers? Where do loyalty programs fit in? Do different segments have different drivers?
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What differentiates loyalty programs within one industry? Across industries?
Tune in to this fascinating seminar to learn how to drive loyalty and engagement in your organization.
About Luc Bondar
Luc Bondar is responsible for leading the global Loyalty Marketing team to design and implement powerful customer loyalty programs that recognize valuable customers and reward their loyal behavior. He is based in Minneapolis and reports directly to Andy Wright, Executive Vice President, Sales & Marketing Services.
Luc builds on Carlson’s deep roots in loyalty marketing (Gold Bond Stamps in 1938) with an eye toward current day research and full integration with other marketing services. In a time where so many companies are offering basic loyalty programs, it’s more important than ever that programs focus on long-term customer retention. Carlson Marketing uses loyalty programs not as an end in itself, but as a stepping stone to better understand the customer (or employee or vendor). That knowledge creates the ability to build a better strategy to delight, and keep, the customer.
Most recently, Luc was Planning & Business Development Director, Carlson Marketing Asia Pacific. He helped build customer loyalty programs into a specialty for Carlson Marketing Australia, which helped propel that office as the fasting growing for Carlson Marketing globally for over five years.
Luc joined Carlson Marketing in 1999 working in the UK and Australia, with a brief, two-year stint at Leo Burnett as Account Director. He successfully managed a portfolio of clients that included BATA, Toyota, Eurotunnel and Budget Rent-a-Car, as well as executing consulting assignments for Visa International, Woolworths and Westfield.
Luc holds a bachelor of commerce degree in International Marketing, Information Systems and a bachelor of arts degree in Southeast Asian History, International Politics from the University of Adelaide, South Australia. He also holds a postgraduate certificate in management from Macquarie Graduate School of Management and is working toward his MBA.
