BetterManagement, in association with the Lenskold Group  and SAS, is pleased to present Marketing ROI: Insights-to-Action. The audio webcast series addresses the issues of making smarter marketing decisions and delivering more profitable performance. With increasing competitive pressures and marketing complexity, you need to be better informed on what’s working, what changes to strategic and tactical decisions are necessary, and how to show your impact matters.

The 2009 series Insights-to-Action has concluded. All programs in the series are available for on-demand playback.

• ROI-Driven Annual Marketing Planning - Part 3:  Setting Performance Metrics & Objectives
  Presented: November 19, 2009
  
  
• ROI-Driven Annual Marketing Planning - Part 2:  Planning Strategies & Allocating Budget
  Presented: October 15, 2009
  
  
• ROI-Driven Annual Marketing Planning - Part 1:  Preparing Insights & Prioritizing Opportunities
  Presented: September 15, 2009
  
  
• Drive More Profitable Growth Strategies Using Customer Intelligence
  Presented: June 11, 2009
  
  
• Drive More Profitable Customer Strategies Using Customer Intelligence
  Presented: May 21, 2009
  
  
• Drive More Profitable Targeting Using Customer Intelligence
  Presented: April 30, 2009